This webcast will provide a three-part introduction to blockchain. The first part will offer an overview of what blockchain is, the second will explain how blockchain works, and the third will look at how the technology can be applied to legal and non-legal fields.

With mediation becoming more prevalent globally and being encouraged by the court systems, the need to raise awareness, share best practices and train practitioners is important. This webinar will cover best practices in these jurisdictions, specifically the European Union, UAE (including Dubai), and South Africa, and the applicable laws and useful tools of each location.

This webcast will provide a relatively deep look into the structure and function of the Internet Corporation for Assigned Names and Numbers (“ICANN”). The speakers will provide an overview of the organization’s various decision-making groups and will help you understand how and by whom domain name policy gets made. The speakers will offer information critical to any lawyer representing clients that use and protect domain names and will also explain ways in which one can get involved with ICANN.

A concise analysis of major decisions rendered by the U.S. courts and the Trademark Trial and Appeal Board (TTAB).

On June 17, 2019, Canadian trademark law will be overhauled. Among the significant changes will be that Canada will begin allowing trademark registrations to protect virtually anything that can function as a trademark, including smell, taste, and color per se. During this webcast, learn which nontraditional marks can be protected and which cannot. Learn how to protect these new types of marks, and discover both the best practices for protection and the pitfalls to avoid.

Hear from some of INTA’s experienced leaders as they share personal stories about their careers, experiences, and interests beyond trademarks. These concise and compelling talks on topics that are meaningful to them will motivate and inspire your own personal and professional growth.

Con el fin de discutir la eficacia y pertinencia actual de esta institución jurídica, dos panelistas calificados compartirán sus perspectivas sobre ella y su relevancia en el contexto de las controversias que surgen en relación con la Propiedad Industrial.

Hear from experienced trademark and privacy practitioners as they detail the pros and cons of the new law and explore potential amendments.

Video recordings of a variety of sessions from past Annual Meetings.

Join us for a discussion with a Ninth Circuit Judge, as we explore trending fair use issues. (Intermediate to Advanced Level)

Advertising and marketing professionals (whether organized in their own firms or working inside broader businesses) often engage with trademark practitioners over a range of topics.

The intangible asset known as the right of publicity (ROP) is becoming more and more relevant in many jurisdictions around the world. However, its regulation is far from being homogeneous, which poses a great challenge to practitioners in this field. (Intermediate Level)

Regarding the decision by the UK Supreme Court in the Starbucks (HK) case, the common law approach to reputation vs. goodwill and its implications for passing off will be discussed. (Advanced Level)

No brands are more familiar with consumers than their food brands and the food they love. The food industry is going through a dramatic change in what we eat, how we buy it, and how brands are used. (Intermediate Level)

The audience will first hear from the advocates, Simon Tam and Amanda Blackhorse, who will discuss the social causes each was looking to advance. (Intermediate Level)

A mock trademark license negotiation, in which a licensor and licensee will discuss their perspectives. (Intermediate Level)

Balancing the economic benefit of FTZs with their vulnerability to exploitation by counterfeiters remains an ongoing struggle, particularly for brand owners and IP professionals. Counterfeiters find workarounds to avoid detection.

Exploring the concept of fair use in both trademark and copyright law in the United States, EU, and other countries with similar federal trademark and copyright laws. (Intermediate Level)

Speakers will discuss the intersection of rights of publicity and trademarks with First Amendment free speech rights in advertising, social media, and creative content from the perspective of actors and studios. (Intermediate Level)

“If only I were running things.” How many times have you heard that all too familiar refrain in the workplace? What happens when you make the move to start your own firm and really run things?

This lively and timely webcast addresses what INTA members need to know about the coming changes to the WHOIS domain name registrant database. ICANN is under pressure to change its current policy due to the implementation of the European General Data Protection Regulation (GDPR). The ICANN proposed interim model for compliance could potentially have the WHOIS system “go dark” on May 25th, 2018. What is the interim proposal? How will it change trademark enforcement practice? What is INTA doing about it? What can you do about it?

International Trademark Association 2018 Brands and Innovation Conference - Day 2

Join the International Trademark Association (INTA) streaming live from New York on March 19 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs. In addition to 4 live streaming sessions on Monday, March 19, this product includes on-demand recordings of the entire 2-day conference.

International Trademark Association 2018 Brands and Innovation Conference - Day 1

This webcast will showcase career paths of high-achieving trademark administrators of different backgrounds, and will provide tips for successful career development.

This webcast will provide an overview about the Centers of Excellence and Expertise (CEE) and will detail how brand owners can collaborate with these centers in their anticounterfeiting efforts. Speakers will provide a presentation on the activities and objectives of the Pharmaceuticals, Health & Chemicals CEE and the U.S. Customs and Border Protection Recordation System. Additionally, the webcast will have a detailed case study that demonstrates best practices collaboration between the Pharmaceutical CEE and an industry brand owner.

The webcast will review the availability of mediation in several geographic regions including Europe, the Middle East, and Africa.

Why can’t I use this photograph? I downloaded it from the Internet and I see it all over!?” “That actor has been dead for a long time, it would be funny to reference him in this tweet. You lawyers have no sense of humor!” Have you encountered these questions/reactions in your practice? If so, then this panel will help you. We will explore the sometimes challenging but always interesting application of the doctrine of fair use--using other parties’ content, names, and likenesses. (Intermediate Level)

The increase in both globalization of brands and digitalization of communications means that brand owners are looking to create single campaigns that can be used to flow through their key international markets. That’s great in theory, but what are the practical problems that these international advertising campaigns face? (Intermediate Level)

Participate in a lively discussion of the general principles of trade dress and other protected rights in packaging, the balances, and history of trade dress struggles between private label/store brands and consumer products. (Intermediate Level)

We all counsel clients for a living, but are we really communicating in a way that connects and inspires? (Intermediate Level)

Unlike other IP rights that are subject to time-limited protection, the potentially infinite protection that trademarks enjoy makes them a valuable tool for extending the IP protection of a product.

This panel will focus on legal areas that are not exactly within the typical scope of a trademark professional. (Beginner to Intermediate Level)

All of us have unconscious biases—attitudes and stereotypes that we may not even be aware of or agree with, that can affect how we view and work with others, and act as potential hurdles to successful leadership and teamwork.

The European Observatory on Infringements of Intellectual Property Rights, based at the European Union Intellectual Property Office (EUIPO), created the Enforcement Database (EDB) as a free, multilingual, and secure information exchange system.

A valuable anticounterfeiting tool is customs recordation systems. INTA believes that these systems are a basic need for customs officials to easily identify counterfeit goods. The ability to record trademark rights, methods of identification of genuine goods, and contact information of the brand owners will make it easier for customs officials to work with the private industry to protect their borders.

In today’s market, trademarks are no longer static symbols, but instead, are dynamic indicators of brand and origin. This panel offers a global perspective on fluid marks, as well as legacy and heritage marks, and genericide.

This session will provide attendees with a chance to take a closer look at how trademark and copyright law can overlap in digital enforcement matters.

It is often said that the world is a global village, and in the world of trademarks this is now truer than ever. This session highlights the benefits to corporations, service providers and law firms of having expats, with their unique skills and experiences, on their team.

Today, more than ever, brand owners and trademark attorneys are being asked to include copyright protection in their in-house or client portfolios. Companies are becoming increasingly aware of the importance of copyright to overall brand identity protection, and recognizing that the overlap between trademark and copyright can serve as another tool in their brand protection arsenal.

Trademark practitioners face divergent cultures and customs when interacting with their international counterparts. Understanding these global cultural differences and nuances can help practitioners successfully navigate interactions with international clients and counsel, and avoid potential pitfalls that could unintentionally alienate a business partner.

Tech-savvy speakers will discuss various best practices and new developments involved in running the technologically advanced trademark law firm practice.

As in-house counsel responsible for your company’s global trademark portfolio, you have numerous options available when it comes to managing and maintaining this most valuable of company assets. But which way should you go? Having an in-house team to reduce external spending might seem the most cost-effective structure, but what unexpected problems can this lead to? When can an external advisor really assist in achieving your goals without blowing your budget? And how can you demonstrate your value to management when the external agents are the ones doing the real work? If these are issues you face as an in-house practitioner, join this interactive panel discussion, which will draw on the experience of both in-house practitioners and the external advisors who assist in-house teams in delivering excellent portfolio management to their companies. (Intermediate Level)

Famous marks are frequently subject to parody. There is a thin line between what is protected by the law as parody and what constitutes infringement. (Advanced Level)

The days of spending your time cloistered away in a library researching and writing a memo for the file have long passed. Clients are more cost conscious than ever in expecting law firms to provide business-savvy service at the lowest possible price. Law firm partners are under such pressure that they feel like they do not have the time (or incentive) to mentor their associates. How, then, are associates expected to develop an understanding of trademark law in order to serve their firms and eventually advise clients and litigate disputes? Answering this question is essential to ensuring that the next generation of trademark lawyers is as well seasoned as the ones that have come before. (Intermediate Level)

The business of running a law firm has never been more stressful. In-house counsel are demanding ever-greater efficiencies and price reductions from outside law firms. At the same time, associates and staff are not getting any less expensive and they need to be cultivated to ensure the long-term success of the firm. Professional and ethical obligations to keep up-to-date on legal developments and skills have not changed over time. (Advanced Level)

In-house counsel are under a constant mandate to continually decrease legal spending and provide certainty in estimating legal expenses for budgeting purposes. At the same time, outside counsel are under unrelenting pressure to keep up with rising costs and make a reasonable profit at year-end. Are these competing forces irreconcilable? (Intermediate Level)