Alexandra DeNeve is Associate General Counsel, Brand Protection and Trademarks at New Balance Athletics, Inc., based in Boston, Massachusetts. She has over twenty years’ experience in all aspects of trademark acquisition, protection, and enforcement. Alex started her career in private practice, litigating patent, trademark, trade dress, and copyright matters, and managing trademark portfolios for her clients, in industries as diverse as consumer electronics, automotive and railroad, food packaging, software design, and film and publishing. She then moved to in-house trademark teams for companies in the sports, entertainment, and manufacturing/industrial goods industries. Alex received her law degree from Tulane University, where she served as articles editor for the Tulane Law Review and graduated magna cum laude. She is a native of New Hampshire, where she lives with her daughter and two rescue dogs.

Eileen Kellar serves as Corporate Counsel, IP at Amazon. In her role, Eileen advises business teams and stakeholders on a variety of trademark, copyright, and marketing-adjacent matters, ranging from global trademark prosecution, clearance, and enforcement to licensing, monitoring, and trademark, copyright, and brand marketing best practices and risk assessments. Eileen also provides IP and brand protection support, training, and guidance to internal teams and businesses. Prior to her role at Amazon, Eileen served as Corporate Counsel, IP at MasterClass and prior to that worked at Orrick, Herrington & Sutcliffe as a Trademark, Copyright, and False Advertising attorney. Eileen lives and practices in Los Angeles.

Nancy Nufio is the Legal IP Manager at Castillo Hermanos, parent company of Alimentos Maravilla, where she brings nearly a decade of experience in intellectual property. After beginning her career in a law firm, Nancy transitioned to in-house counsel four years ago, allowing her to develop a keen expertise in trademark prosecution and litigation, as well as acquisition and merger operations.

She is an Intellectual Property Professor at Universidad Rafael Landivar and also holds a Master’s degree in Banking and Finance and is a committed member of several professional organizations, including the International Trademark Association (INTA), the Inter-American Association of Intellectual Property (ASIPI), the ICC Guatemala IP Committee, and the Guatemalan Association of Intellectual Property (CAMPI).

Nancy's role at Castillo Hermanos, a company with over 19,000 employees, present in over 35 countries, has afforded her the opportunity to manage intellectual property portfolios across various jurisdictions, enhancing her ability to navigate complex international IP regulations. Her experience spans multiple industries, including food and beverages, real estate, recycling, consumer goods, and finance, equipping her with a deep understanding of the unique challenges each sector presents, protecting and fortifying corporate assets through innovative IP strategies.

Annie Allison is a counsel in the Intellectual Property Practice Group in the New York office of Haynes and Boone, LLP where she helps clients to obtain, enforce, and leverage their valuable intellectual property assets.

Annie provides a broad range of transactional and litigation IP legal services including trademark prosecution, copyright clearance and registration, rights enforcement strategies, brand management and licensing for media, entertainment, fashion and technology companies.

Annie counsels clients on the management and enforcement of global trademark portfolios, represents clients in TTAB proceedings and related negotiations, and advises and assists on trademark-related issues in M&A transactions and corporate due diligence. She also counsels clients on advertising and social media issues as well as privacy and consumer protection matters and related regulatory compliance issues, including COPPA, GDPR and CCPA.

A former TV news producer and reporter, Annie advises on a variety of media and entertainment related matters, including brand licensing, merchandising, music licensing and royalty streams, television and film rights agreements (for both traditional and new media), book and film option rights, and rights of publicity issues related to film and television projects. She also assists clients with technology and intellectual property-related business transactions, including software development and licensing agreements and services agreements.