Tracy Cooke is the Paralegal Manager on Microsoft’s Global Trademark team.  She has nearly two decades of experience in global trademark practices with a passion for branding and operational excellence.  Supporting some of the world’s most valuable brands during her tenures at Tempur-Pedic, Amazon, EA, and now Microsoft, she excels at overseeing complex workflows and delivering strategic client-focused results.  Known for effective communication, presentation, and analytical skills, Tracy navigates the intersection of legal risks and business interests.  As a team leader, she collaborates with a diverse network of partners, internally and externally; providing education, advising on trademark policies and practices, developing budgets and operational efficiencies, and staying abreast of industry trends.  Tracy holds a BBA from Baylor University with a minor in Neuroscience.  Currently, she is serving as Co-Chair for the Development Subcommittee of the Trademark Administrators Committee.

Sarah Staff is a Program Manager at Microsoft, specializing in digital trademark enforcement and has more than 12 years experience in intellectual property as a paralegal.  She is responsible for all of Microsoft's digital enforcement program across all brands working with multiple stakeholders across the business to ensure Microsoft's brand assets are protected.  Before joining Microsoft almost 10 years ago, Sarah was an IP paralegal at the firm Garvey Schubert Barer in Seattle.  Sarah holds a Bachelor of Arts in Art History from the University of Washington and an Advanced Paralegal Studies Certificate from Edmonds College. She is also actively involved in pro bono work and volunteers with the King County Bar Association's Neighborhood Legal Clinics as well as other organizations.  Sarah was the first recipient of the TMA of the Year award in 2023.

Rosa Jimenez is Intellectual Property Manager at Travel + Leisure Co., where she’s responsible for the management and protection of the company’s global intellectual property portfolio, trademark clearance and registration, trademark enforcement and protection, as well as intellectual property due diligence arising from corporate transactions. She has over 23 years of experience as a trademark professional.

Rosa holds a Bachelor of Arts in Legal Studies from the University of Massachusetts at Amherst, and a Masters of Legal Studies from Arizona State University. She was born in Puerto Rico and loves spending time with her family, running, and reading.