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Contains 1 Component(s) Recorded On: 10/23/2024
A virtual idea exchange where we will discuss how mentors and managers can help elevate your career! ***CLE is not available for this roundtable. Please email cle@inta.org for more information.***
Presented by the Leadership Development Committee
Join us for a virtual idea exchange where we will discuss how mentors and managers can help elevate your career! You won’t want to miss this insightful one-hour discussion with experienced trademark professionals in manager roles who will provide mentorship insights and actionable advice. We will discuss strategies for navigating difficult workplace conversations, how to lobby for a promotion or deal with a difficult colleague, the benefits of having a mentor, and we’ll be sharing real-life success stories. Attendees will gain valuable insights that foster personal growth, help enhance skills, and open doors to new opportunities.
Moderator:
Faith Butts, Lead Paralegal, DirecTV LLC (United States)
Panelists:
Carla Lee, Trademark Paralegal Manager, Mewburn Ellis LLP (United Kingdom)
Crysta Lemon, Manager & Senior Paralegal, Cantor Colburn (United States)
Stacy Puleo, Paralegal Manager, Merck & Co., Inc. (United States)
Faith Butts (Moderator)
Lead Paralegal
DirecTV LLC
Faith Butts is a seasoned legal professional with over 20 years of experience at DIRECTV, where she currently serves as the IP Lead Paralegal. She holds a Bachelor of Arts degree from Morris Brown College and a Paralegal Certificate from UCLA School of Law, specializing in Corporations and Litigation.In addition to her corporate role, Faith is the founder of Faith’s Footprints, a non-profit organization focused on building self-esteem and confidence in adolescent girls and young women.
Faith lives in Atlanta, Georgia, with her husband and three children.
Carla Lee
Trademark Paralegal Manager
Mewburn Ellis LLP
Carla Lee is an experienced intellectual property professional with over 10 years in the field. She currently serves as the Trademark Paralegal Manager at Mewburn Ellis LLP in London.
Carla earned her CITMA Paralegal Qualification in 2016 and continues to excel in managing trademark operations and supporting IP initiatives.
Crysta Lemon
Manager & Senior Paralegal
Cantor Colburn
With over 15 years of experience in the Trademark & Copyright Department at Cantor Colburn LLP, Crysta Lemon has spent the last five years serving as Manager and Senior Paralegal.
She is actively involved in the INTA TMA Mentoring Program and currently serves as Co-chair of the Culture Subcommittee within the INTA Trademark Administrators Committee.
Stacy Puleo
Paralegal Manager
Merck & Co., Inc.
Stacy Puleo is a seasoned trademark professional with over 20 years of experience in intellectual property. Her diverse expertise spans multiple industries, including entertainment, confectionery, cosmetics, and pharmaceuticals.
In her role, Stacy focuses on trademark operations and mentoring. Outside of work, she enjoys traveling and spending quality time with her family.
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Contains 6 Component(s)
The Online Takedown Procedures Certificate Program is designed to help you effectively protect your trademarks online and better understand each platform’s enforcement requirements.
The Online Takedown Procedures Certificate Program is designed exclusively for INTA members to gain practical knowledge and skills to effectively manage and protect their trademarks and content on various online platforms:
- Amazon Inc.
- Mercado Libre
- TikTok Shop
- Meta Inc.
- Alibaba
- Temu
Guided by our invited speakers, you can anticipate gaining invaluable insights:
- Better understand of each platform’s enforcement requirements.
- How to navigate through the notice and takedown process.
- Identify solutions and resolve potential reporting roadblocks.
IMPORTNANT INFORMATION
- No certificate of attendance will be provided to those who did not participate in the live session.
- All INTA members can access the recordings regardless of whether they participated in the live sessions.
- The Q&A portion of the live sessions is not available on-demand.
Amazon Inc. — August 14, 2024
Natalia Buzina-McCreary, Manager, Global Brand Relations, Amazon (USA)
Mercado Libre — August 28, 2024Guadalupe García Crespo, Intellectual Property Manager, Mercado Libre (Argentina)
Margie Pirela, Brand Protection Analyst, Mercado Libre (Argentina)TikTok Shop — September 10, 2024
Kostas Fintrilis, US Brand Relations, TikTok Shop (USA)
Wei-Wen Wang, US Brand Relations, TikTok Shop (USA)Meta Inc. — September 24, 2024
Chidera Dawodu, Lead Counsel, Trademark & Counterfeit, Meta (USA)
Anson Fraser, Product Marketing Manager, Business Integrity, Meta (USA)
Brandon Reilly, Program Manager, Meta (USA)Alibaba — October 10, 2024
Claudio Bergonzi, Director Global IP enforcement, Alibaba (Italy)
Temu — October 22, 2024
Jasmine Yin, Brand Collaboration Specialist, Temu (China)
Copyright Language
Copyright © 2024 International Trademark Association. All rights reserved. No part of this certificate program may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without prior written permission of the copyright owner, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
Representations and Warranties
This training is facilitated by INTA and the presentations were developed by the online planforms. It has been prepared for general guidance on matters of interest only and does not constitute professional advice. You should not act upon the information contained in this training without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this training, and, to the extent permitted by law, INTA does not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this training or for any decision based on it.
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Contains 1 Component(s) Recorded On: 10/07/2024
This 60-minute virtual roundtable is to promote discussion, best practices, lookouts, and other tips & tricks regarding various issues brands face in China. ***CLE is not available for this roundtable. Please email cle@inta.org for more information.***
This 60-minute virtual roundtable is to promote discussion, best practices, lookouts, and other tips & tricks regarding various issues brands face in China. The panel will share their experiences and case studies to engage open discussion on various topics, including, without limitation. prosecution strategies, well-known mark status, bad faith considerations, advisory letters, oppositions, invalidations, cancellations, enforcement options online, criminal investigations/actions, civil and administrative actions, company names, strategies enforcing against counterfeiters, among others.
Panel:
Amelie Chen, Brand Protection Counsel, New Balance China
Bárbara Castro, Sr. Analyst, Intellectual Property, Mercado Libre
Dorothy Agoglia, Principal Trademark Paralegal, Medtronic
Irene Chang, Trademark, Copyright and Corporate Marketing Counsel, HP
Larisa Colton, Global Trademark Counsel, Yum! Brands Inc.
Bárbara Castro
Sr. Analyst, Intellectual Property,
Mercado Libre
Bárbara Castro is an in-house lawyer at Mercado Libre, graduated from Federal University of Rio de Janeiro (UFRJ), with a postgraduate degree in Intellectual Property from Pontifical Catholic University of Rio de Janeiro (PUC-RJ) and a Master's in Media Regulation and Streaming Platforms from Fundação Rui Barbosa. She is currently a Senior Lawyer in the Intellectual Property area of Mercado Libre's legal department.
Dorothy Agoglia
Principal Trademark Paralegal
Medtronic
Dorothy Agoglia is currently a Principal Trademark Specialist at Medtronic, Inc. She has worked in the trademark field in both corporate trademark departments and IP firms for over three decades, protecting such prominent brands as Medtronic, Lacoste, Izod, Monet, and Starter. She has served as a member of the Trademark Administrator’s Committee and is now working with the In-House Practitioner’s Committee at INTA.
Irene Chang
Trademark, Copyright and Corporate Marketing Counsel
HP
Irene Chang is a Trademark, Copyright and Marketing Counsel at HP Inc. In this role, she advises the Personal Systems and Marketing businesses on a wide array of trademark, copyright and marketing matters, including trademark prosecution, trademark portfolio management, brand enforcement, brand licensing, advertising and marketing compliance, conflicts and transactions involving trademarks, copyrights or marketing issues. She also develops and supports internal trainings and guidelines on various trademark, copyright or marketing issues; counsels the businesses on asset management; and regularly works with external ad agencies on issues involving marketing assets. Prior to joining HP, Irene practiced trademark, copyright, media and brand protection law at Perkins Coie LLP. Irene received her law degrees from Washington University in St. Louis (JD), National University of Singapore (LLM), and National Chengchi University in Taiwan (LLB).
Larisa Colton
Global Trademark Counsel
Yum! Brands Inc.
Larisa Colton is Global Trademark Counsel for Yum! Brands, where she directs the trademark protection and enforcement strategy for KFC and Pizza Hut International. She has been a tireless supporter of INTA for years, having served both on the Board of Directors from 2005 to 2008, and the Association’s Foundation Board for over 10 years. She has served on two Presidential Task Forces and received INTA’s 2019 Service Award for the Advancement of Association Objectives.
Amelie Chen
Brand Protection Counsel
New Balance China
Amelie Chen is currently a Brand Protection Counsel at New Balance. She graduated from East China University of Political Science and Law, with a degree in Intellectual Property Law. She has a unique combination of in-house and outside counsel experience in intellectual property management and brand protection strategies in China.
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Contains 1 Component(s) Recorded On: 09/11/2024
This roundtable discussion aims to explore the dynamics and implications of trademark bullying, focusing on its impact on both small and big businesses, and fair competition. The speakers will provide insights from their own countries perspectives into the legal frameworks that both enable and combat such practices. We will also examine case studies and discuss potential reforms to foster a more balanced and equitable trademark system. ***CLE is not available for this roundtable. Please email cle@inta.org for more information.***
This roundtable discussion aims to explore the dynamics and implications of trademark bullying, focusing on its impact on both small and big businesses, and fair competition. The speakers will provide insights from their own countries perspectives into the legal frameworks that both enable and combat such practices. We will also examine case studies and discuss potential reforms to foster a more balanced and equitable trademark system.
Moderator:
Rachel Wong, Associate, Adipven (M) Sdn. Bhd (Malaysia)
Panelists:
Mr. Hemant Thadhani, Practice Head (Intellectual Property), Crawford Bayley & Co. (India)
Ms. Megan Ryder, Trademark Attorney, Madderns
Mr. Frank Zhu, Lawyer, Beijing Gaowo Law Firm
Hemant Thadhani
Practice Head (Intellectual Property)
Crawford Bayley & Co.
Mr. Thadhani is an advocate and a patent attorney in India, and handles a wide spectrum of commercial disputes, predominantly patents, trade marks, copyrights, and design. His experience coupled with academic knowledge renders him an in-depth knowledge of the subject, as well as equips him with a specialized and business strategy-oriented approach in the field.
Rachel Wong (Moderator)
Associate
Adipven (M) Sdn. Bhd.
Rachel completed her pre-registration pharmacist training in Singapore and attained her registration there while working as a hospital pharmacist. Returning to Kuala Lumpur and obtaining registration locally, she also has had experience working in the medical centre and retail pharmacy settings.
She then joined Adipven in 2021 as an Intellectual Property associate, advising clients on matters concerning patents, trademarks, industrial designs, copyrights and geographical indications.
Megan Ryder
Trademark Attorney
Madderns
Megan Ryder is a registered Australian trade mark attorney and the Practice Group Leader of the Trade Marks Group at Madderns Patent & Trade Mark Attorneys. Megan has practised exclusively in the area of trade marks for over 15 years and assists clients to protect, manage and defend their brands in Australia and internationally. She has the privilege of working with businesses across a broad range of industries and has particular expertise in the food and beverage sector, especially wine. Megan is consistently recognised as a leading trade mark professional for prosecution and strategy work in the annual “World Trade Mark Review” and was an integral part of the team awarded “Australian Trade Mark Firm of the Year” at the Global IP Awards for 2020 presented by IAM and the World Trademark Review.
Megan is a Fellow of the Institute of Patent and Trademark Attorneys (IPTA) and has served on the IPTA Council since 2023. She is also an active member of the IPTA Trade Marks, Designs and Indigenous Knowledge Committee, the Media and Communications Committee, the Education Committee and the IPTA Annual Conference 2024 SubCommittee. Megan is also a member of the International Trademarks Association (INTA) Geographical Indications Committee.Frank Zhu
Lawyer
Beijing Gaowo Law Firm
He served clients from China and other countries/regions, including well-known non-Chinese brands, such as, SAMSUNG, Wm Wrigley Jr, Ritz-Carlton, and well-known Chinese brands, such as, Mengniu and Mercury textile. He likes studying law and reading. He treats every client and every case earnestly and does his utmost to safeguard the interests of the clients. He is devoted to providing quality and professional legal advice and service. Mr. Zhu also has rich experience in drafting and reviewing contracts/agreements in relation to agency, trademark assignment, OEM, hired work, NDA, trademark co-existence, and so on. In the above work, he endeavors to promote the parties’ reaching an agreement, attaches attention to details, safeguards the interests of the client, assists the client to avoid risk, sufficiently informs the client of the risks, and promotes smooth transaction.
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Contains 1 Component(s) Recorded On: 08/23/2024
The In-House Insider: Strategies for Acclimating and Excelling is a 60-minute session designed for IP attorneys, who are considering or have recently made the transition to in-house roles. ***CLE is not available for this roundtable. Please email cle@inta.org for more information.***
The session will be divided into three segments:
1. Tips for Attorneys Looking to Move In-House
- Explore the unique opportunities and challenges of in-house IP roles.
- Discuss the skills and experiences that are highly valued by corporate legal departments.
- Learn effective strategies for networking and finding in-house positions.2. Tips for New In-House Attorneys
- Gain insights into the day-to-day responsibilities of in-house IP counsel.
- Learn how to effectively collaborate with business units and manage internal stakeholders.
- Understand the importance of aligning legal strategies with business objectives.3. Open Q&A
- Engage in an interactive discussion where you can ask questions and get personalized advice.
- Address any specific concerns or scenarios you are facing in your transition to or role as in-house IP counsel.Moderator:
Annie Allison, Counsel, Haynes and Boone, LLP (United States)
Panelists:
Alexandra DeNeve, Associate General Counsel, Trademark and Brand Enforcement, New Balance Athletics, inc.(United States)
Eileen Kellar, Corporate IP Counsel, Amazon (United States)
Nancy Nufio, In-House Counsel, Alimentos Maravilla (Guatemala)This session is brought to you by the In-House Practitioners and Young Practitioners Committees.
Alexandra DeNeve
Associate General Counsel, Brand Protection and Trademarks
New Balance Athletics, Inc.
Alexandra DeNeve is Associate General Counsel, Brand Protection and Trademarks at New Balance Athletics, Inc., based in Boston, Massachusetts. She has over twenty years’ experience in all aspects of trademark acquisition, protection, and enforcement. Alex started her career in private practice, litigating patent, trademark, trade dress, and copyright matters, and managing trademark portfolios for her clients, in industries as diverse as consumer electronics, automotive and railroad, food packaging, software design, and film and publishing. She then moved to in-house trademark teams for companies in the sports, entertainment, and manufacturing/industrial goods industries. Alex received her law degree from Tulane University, where she served as articles editor for the Tulane Law Review and graduated magna cum laude. She is a native of New Hampshire, where she lives with her daughter and two rescue dogs.
Eileen Kellar
Corporate Counsel, IP
Amazon
Eileen Kellar serves as Corporate Counsel, IP at Amazon. In her role, Eileen advises business teams and stakeholders on a variety of trademark, copyright, and marketing-adjacent matters, ranging from global trademark prosecution, clearance, and enforcement to licensing, monitoring, and trademark, copyright, and brand marketing best practices and risk assessments. Eileen also provides IP and brand protection support, training, and guidance to internal teams and businesses. Prior to her role at Amazon, Eileen served as Corporate Counsel, IP at MasterClass and prior to that worked at Orrick, Herrington & Sutcliffe as a Trademark, Copyright, and False Advertising attorney. Eileen lives and practices in Los Angeles.
Nancy Nufio
Legal IP Manager
Castillo Hermanos
Nancy Nufio is the Legal IP Manager at Castillo Hermanos, parent company of Alimentos Maravilla, where she brings nearly a decade of experience in intellectual property. After beginning her career in a law firm, Nancy transitioned to in-house counsel four years ago, allowing her to develop a keen expertise in trademark prosecution and litigation, as well as acquisition and merger operations.
She is an Intellectual Property Professor at Universidad Rafael Landivar and also holds a Master’s degree in Banking and Finance and is a committed member of several professional organizations, including the International Trademark Association (INTA), the Inter-American Association of Intellectual Property (ASIPI), the ICC Guatemala IP Committee, and the Guatemalan Association of Intellectual Property (CAMPI).
Nancy's role at Castillo Hermanos, a company with over 19,000 employees, present in over 35 countries, has afforded her the opportunity to manage intellectual property portfolios across various jurisdictions, enhancing her ability to navigate complex international IP regulations. Her experience spans multiple industries, including food and beverages, real estate, recycling, consumer goods, and finance, equipping her with a deep understanding of the unique challenges each sector presents, protecting and fortifying corporate assets through innovative IP strategies.
Annie Allison (Moderator)
Counsel
Haynes and Boone, LLP
Annie Allison is a counsel in the Intellectual Property Practice Group in the New York office of Haynes and Boone, LLP where she helps clients to obtain, enforce, and leverage their valuable intellectual property assets.
Annie provides a broad range of transactional and litigation IP legal services including trademark prosecution, copyright clearance and registration, rights enforcement strategies, brand management and licensing for media, entertainment, fashion and technology companies.
Annie counsels clients on the management and enforcement of global trademark portfolios, represents clients in TTAB proceedings and related negotiations, and advises and assists on trademark-related issues in M&A transactions and corporate due diligence. She also counsels clients on advertising and social media issues as well as privacy and consumer protection matters and related regulatory compliance issues, including COPPA, GDPR and CCPA.
A former TV news producer and reporter, Annie advises on a variety of media and entertainment related matters, including brand licensing, merchandising, music licensing and royalty streams, television and film rights agreements (for both traditional and new media), book and film option rights, and rights of publicity issues related to film and television projects. She also assists clients with technology and intellectual property-related business transactions, including software development and licensing agreements and services agreements.
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Contains 1 Component(s) Recorded On: 08/21/2024
2024 Trademark Administrators and Practitioners Meeting "Know Before You Go" Information Session.
The 2024 Trademark Administrators and Practitioners Meeting is coming up soon, and we want to make sure you know what to expect and how to get the most out of the conference. Join meeting Co-Chairs Kathy Merlino (Cozen O’Connor) and Leyla Harper-Dominique (Ideas Trademarks and Patents) as well as members of the project team and INTA staff for an overview of the meeting, a list of don’t-miss activities, and a chance to get answers to all your TMAP-related questions. Topics will include:
Highlights of the upcoming 2024 TMAP Meeting
Tips for getting the most out of the meeting
A discussion of what to expect and how to prepareModerators:
Kathy Merlino, Cozen O’Connor (USA)
Leyla Harper-Dominique, Ideas Trademarks and Patents (Haiti)
Speakers:
José Alejandro Santana Isaac, Bufete Lugo Lovaton (Dominican Republic)
Shama Elliott, PwC (USA)Tracy Corneau, Andrews Robichaud (USA)
Emily Quackenbush, Perkins Coie (USA)
Kristen Merker, Netflix (USA)
Leyla Harper-Dominique (Moderator)
Partner
Ideas Trademarks and Patents
Leyla is the Haiti partner at Ideas Patents and Trademarks, a regional firm with offices spanning Central America and the Caribbean. With a solid 15 years of experience in the legal field, Leyla's journey began at the Canadian Department of Justice, where she played a vital role in handling complex cases in Regulatory and Commercial law. Her time in the public sector equipped her with a wealth of knowledge, and experience managing extensive legal documents and utilizing specialized databases to navigate intricate legal matters.
In September 2014, Leyla moved to Haiti where she discovered her passion for Intellectual Property while working in the field. Leveraging her legal background, she swiftly became an essential asset to the Intellectual Property Sector in the Country, driven by her constant pursuit of improving processes and standards.
Academically, Leyla holds Diplomas of Collegial Studies in Social Sciences with a Law Major from Vanier College, as well as a Paralegal Technology degree from O’Sullivan College and a certificate in law from Université de Montreal. Currently, she's pursuing a Bachelor of Law at Université Quisqueya in Haiti. Leyla's dedication to continuous learning and professional growth has led her to become part of the leadership team for the INTA Certificate Program.
Outside of her professional endeavors, Leyla finds fulfillment in being a mother to her two daughters, aged 10 and 8, and moments spent with her supportive husband. She also nurtures her personal interests, finding solace and inspiration through her passion for running and her avid pursuit of self-improvement through reading.
Kathy Merlino (Moderator)
Manager
Cozen O’Connor
Kathy, a graduate of the University of Florida and the Philadelphia Institute for Paralegal Training, has nearly 38 years’ experience as an Intellectual Property Paralegal specializing in Trademarks. She has spent her career in Trademark Paralegal/Administrator/Manager positions with three Fortune 500 companies (E.I. du Pont de Nemours & Co., VF Corporation and GlaxoSmithKline) and two AmLaw 100 law firms, including her current firm of more than 22 years, Cozen O’Connor, headquartered in Philadelphia.
Kathy has participated in a myriad of INTA events over the years, the very first being the Annual Meeting in New Orleans, Louisiana in 1993, the same meeting the United States Trademark Association renamed itself the International Trademark Association. A proud Committee member every year since 1994, her Committee activities include the Model State Trademark Bill Committee, multiple stints on the Trademark Administrators Committee (including Chair and Co-Chair), the Publications Committee, the Leadership Development Committee and her current appointment, the Public Information Committee. She was honored to Co-Chair the Trademark Administrators Conference Project Team with Paul McGrady in Washington, DC in the Fall of 2006 and served on the Annual Meeting Project Team that planned the Annual Meeting in San Francisco, California in May of 2011. She has hosted many Roundtables and moderated enumerable Table Topics in addition to co-authoring several chapters of the INTA Resource, Trademark Administration, and several Fact Sheets on the INTA website. Until three years ago, Kathy, her husband, Anthony, and their cats, Ripley and Riley, made their home in the Philadelphia/South Jersey area. Today, they reside in historic Saint Augustine, Florida, enjoying the water, the sunshine and attending Florida Gator football games.
Shama Elliott
Trademark Paralegal Manager
PwC
Shama Elliott is a Trademark Manager at PricewaterhouseCoopers LLP (PwC). She is responsible for managing PwC’s global trademark portfolio focusing on prosecution, registration, strategy, enforcement, and brand protection. Prior to joining PwC in 2020, Shama worked on managing global trademark portfolios; and client training in brand protection and best practices for WarnerMedia and American International Group (AIG).
Shama received her Masters of Public Administration (MPA) from John Jay College of Criminal Justice and her B.A. in Business Management from Monroe College with a specialization in Management and Operations.
She has served on several INTA subcommittees both as member and a Co-Chair. Shama is currently a Co-Chair of Trademark Administrators Outreach Committee and a member of the Programming Advisory Council. She is passionate about IP and brand protection practices; and the synergy and evolution IP brings!
Tracy Corneau
Business Development Manager & Senior Trademark Agent
Andrews Robichaud
Tracy is a Senior Trademark Agent with over 30 years of experience in trademark prosecution matters including trademark clearance searches, filing trademark and copyright applications, reviewing, and responding to substantive Trademarks Office objections, adversarial opposition proceedings, trademark licensing, summary cancellation, and trademark portfolio management issues. She provides strategic guidance to clients in Canada and around the world.
She is the editor and co-author of the book Trademark Practice in Canada – a Practical Guide.
Her significant experience and expertise over the past 30 years have led to leadership positions, as a speaker, author, member of professional organizations including INTA, ECTA and IPIC as well as Chair of various committees over the course of her career in the field of trademarks.
Kristen Merker
Manager
Netflix
Kristen Merker is a Manager, Trademarks and Brand Protection at Netflix, Inc. in Los Angeles, California. Kristen is responsible for all aspects of trademark and title clearance, global trademark portfolio management, TMO enforcement and brand protection, while also managing the trademark team’s operations, resources, and docketing procedures. Kristen has strong project management and organization skills which has been an asset to her career. Prior to joining Netflix in 2018, she worked as a Trademark Paralegal at Microsoft managing trademark clearance, prosecution maintenance and enforcement matters.
Kristen received her Bachelors in Law and Justice from Central Washington University in 2009 and in 2017, she received a Project Management certificate from the University of Washington.
She has served on the TMA Committee for one term as the Promotions Subcommittee Co-Chair and just started her second term as the Development Subcommittee Co-Chair. Kristen is passionate about advocating for destigmatising Mental Health conversations in the workplace and is eager to move the TMA Committee’s Mental Health initiatives forward these next few years.
José Alejandro Santana Isaac
Partner
Bufete Lugo Lovaton
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Contains 1 Component(s) Recorded On: 07/11/2024
Join us for an engaging Idea Exchange focused on understanding two of INTA’s prestigious awards: TMA of the Year Award and Tomorrow’s Leader Award.
Presented by the Trademark Administrators Committee and Young Practitioners Committee
Join us for an engaging Idea Exchange focused on understanding two of INTA’s prestigious awards: TMA of the Year Award and Tomorrow’s Leader Award. Our dynamic discussion will feature an overview of the nomination / application and selection process as well as a panel that includes prior award winners. Past award recipients will share their personal journeys, the impact of receiving these honors, and advice for future nominees. Our panel will also share professional paths, challenges faced, and how the awards have benefited their careers, providing inspiration and valuable insights for attendees.
Following the panel, attendees will have the opportunity to participate in small breakout discussions to exchange ideas, ask questions, and share their perspectives on the awards, professional development, and the broader trademark community.
Moderators:
Tracy Cooke, Trademark Paralegal Manager, Microsoft (USA)
Steven T. Cooper, Partner, Ware Fressola Maguire & Barber LLP (USA)Speakers:
Sarah Staff, Program Manager, Enforcement and Brand Compliance, Microsoft (USA)
Tara Dressler, Director for Trademarks, University of Colorado (USA)
Randi Mustello, Chief Governance Officer, International Trademark Association (USA)
Pedro de Abreu M. Campos, Attorney at Law, Di Blasi, Parente & Associados (Brazil)Tracy Cooke (Moderator)
Trademark Paralegal Manager
Microsoft Corporation (USA)
Tracy Cooke is the Paralegal Manager on Microsoft’s Global Trademark team. She has nearly two decades of experience in global trademark practices with a passion for branding and operational excellence. Supporting some of the world’s most valuable brands during her tenures at Tempur-Pedic, Amazon, EA, and now Microsoft, she excels at overseeing complex workflows and delivering strategic client-focused results. Known for effective communication, presentation, and analytical skills, Tracy navigates the intersection of legal risks and business interests. As a team leader, she collaborates with a diverse network of partners, internally and externally; providing education, advising on trademark policies and practices, developing budgets and operational efficiencies, and staying abreast of industry trends. Tracy holds a BBA from Baylor University with a minor in Neuroscience. Currently, she is serving as Co-Chair for the Development Subcommittee of the Trademark Administrators Committee.
Steven T. Cooper (Moderator)
Partner
Ware Fressola Maguire & Barber LLP
Steve Cooper is a partner at the Connecticut IP boutique Ware Fressola Maguire & Barber and has been with the firm since 2008. Steve is a USPTO-registered patent attorney, and his practice primarily focuses on patent, design, and trademark drafting, prosecution, and portfolio management. Prior to joining Ware Fressola, Steve graduated from the University of Notre Dame in 2007 with degrees in Biological Sciences and Anthropology, and graduated from the University of Connecticut School of Law in 2010 with Honors. In addition to serving as the co-chair of the Awards and Fellowships Subcommittee of INTA’s Young Practitioners Committee, Steve is the Operations Coordinator for the Brand Action charity initiative within the global IP community. He is also a member of ECTA’s and its WIPO-Link and Patent Committees and is the Secretary of the Greater Bridgeport Bar Association in Connecticut.
Randi Mustello
Chief Governance Officer
International Trademark Association
As the Chief Governance Officer of INTA, Randi Mustello oversees the implementation and review of the Association’s governance structure and policies. She provides strategic advice and guidance to the Board and staff on opportunities and approaches for Association governance and compliance issues and performs ongoing review and recommendations to enhance the quality and future viability of the Board and the INTA member experience. She is also the staff liaison for the Resources Group of INTA committees. Ms. Mustello holds a J.D. from New York Law School and a B.A. in English Literature from Manhattanville College.
Pedro de Abreu M. Campos
Attorney at Law
Di Blasi, Parente & Associados
Pedro de Abreu M. Campos is an attorney at law with Di Blasi, Parente & Associados in Brazil and joined Di Blasi Parente’s Rio de Janeiro office in 2020. Pedro works in intellectual property litigation and consultancy, including patents, trademarks and copyrights. He is the coordinator of the ABPI Copyright and Personality Study Committee, a Member of the Special Committee on 5G, Technical Standards and Technological Innovation of OAB/RJ and a Co-Chair for the Awards and Fellowships Subcommittee of the YPC at INTA. Pedro is also the winner of the INTA’s Tomorrow’s Leader Award in 2021.
Sarah Staff
Program Manager
Enforcement and Brand Compliance, Microsoft
Sarah Staff is a Program Manager at Microsoft, specializing in digital trademark enforcement and has more than 12 years experience in intellectual property as a paralegal. She is responsible for all of Microsoft's digital enforcement program across all brands working with multiple stakeholders across the business to ensure Microsoft's brand assets are protected. Before joining Microsoft almost 10 years ago, Sarah was an IP paralegal at the firm Garvey Schubert Barer in Seattle. Sarah holds a Bachelor of Arts in Art History from the University of Washington and an Advanced Paralegal Studies Certificate from Edmonds College. She is also actively involved in pro bono work and volunteers with the King County Bar Association's Neighborhood Legal Clinics as well as other organizations. Sarah was the first recipient of the TMA of the Year award in 2023.
Tara Dressler
Director for Trademarks
University of Colorado
Tara Dressler is the Associate Director for Trademarks and Patent Administration at the University of Colorado, where she works within the System Administration Office under University Counsel. Tara has been a valuable member of the University since September 2007, initially serving as the IP Manager for the Technology Transfer Office. In 2015, she transitioned into her current role, bringing her extensive experience and expertise to the forefront of intellectual property management. Before joining the University of Colorado, Tara built a robust career as a senior trademark paralegal in Washington, D.C. Her legal career has been primarily focused on Intellectual Property. Tara holds a Bachelor of Arts Degree in Speech Communications from Penn State University and a Bachelor of Science Degree in Paralegal Studies from the University of Maryland. Tara is serving her second term on the Trademark Administrators Committee and is one of the founding members who helped develop the TMA of the Year Award.
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Contains 3 Component(s) Recorded On: 05/22/2024
Trademark Reporter authors deliver concise analysis of key decisions rendered by U.S. courts and the Trademark Trial and Appeal Board since the Lanham Act administration.
Pre-recorded from INTA's 2024 Annual Meeting
Plan to attend this INTA annual favorite and hear Trademark Reporter (TMR) authors Ted Davis and John L. Welch deliver a concise analysis of key decisions rendered by U.S. courts and the Trademark Trial and Appeal Board for the year of Lanham Act administration (approximately July 2022–June 2023) and thereafter. And be sure to check out the United States Annual Review: The Seventy-Sixth Year of Administration of the Lanham Act of 1946, published in the TMR, Vol. 114, No. 1.
Speakers:
Ted Davis, Partner, Kilpatrick Townsend & Stockton LLP (USA)
John L. Welch, Counsel, Wolf, Greenfield & Sacks, P.C. (USA)-
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Contains 1 Component(s) Recorded On: 05/22/2024
This session highlights the AI tools available to assist lawyers in their legal practice.
Pre-recorded from INTA's 2024 Annual Meeting
Presented by the Law Firm Committee
In this law firm-focused session, we will highlight the AI tools available to assist lawyers in their legal practice. Areas of discussion will include legal research and e-discovery, drafting, legal analysis and strategy, and enhancing responsiveness. Learn how to use AI to your advantage and become more efficient and productive in your practice.
Moderator: Keith Medansky, Partner, DLA Piper (USA)
Speakers:
Pablo Arredondo, Vice President, Thomson Reuters (USA)
Barclay Blair, Sr. Managing Director, AI Product Innovation, DLA Piper (USA)
Darren Meale, Partner, Simmons & Simmons (UK)-
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Contains 3 Component(s) Recorded On: 05/22/2024
This session delves into the intricate overlapping worlds of generative AI and copyright in different jurisdictions.
Pre-recorded from INTA's 2024 Annual Meeting
The technical developments in the field of generative AI are breathtaking. This raises a number of copyright issues that must be addressed with human intelligence: To what extent may copyrighted works be used for training AI applications? Can the output of AI applications be protected by copyright? If so, who is the author? This session, presented by the Copyright Committee, will delve into the intricate overlapping worlds of generative AI and copyright. The focus will be on current developments in case law and legislation in key jurisdictions, including the U.S., the EU, and beyond.
Moderator: Julian Waiblinger, Partner, NORDEMANN (Germany)
Speakers:
Joseph Gratz, Partner, Morrison Foerster (USA)
Atsushi Okada, Partner, Mori Hamada & Matsumoto (Japan)
Catherine Zaller Rowland, Vice President & General Counsel, Copyright Clearance Center, Inc. (USA)-
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