AI-Driven Advertising: Copyright in the New Frontier [CLE eligible]

AI-Driven Advertising: Copyright in the New Frontier [CLE eligible]

Recorded On: 05/05/2026

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Pre-recorded from INTA's 2026 Annual Meeting

As companies embrace AI-generated content in advertising, in-house legal teams face a rapidly evolving copyright landscape. This panel will explore the legal, operational, and reputational challenges of AI-driven advertising—from authorship and ownership to fair use, licensing, and risk allocation. With many organizations now implementing formal policies, this session will offer practical guidance on navigating internal governance, collaborating with marketing and PR, and preparing for regulatory scrutiny. 

Moderator: Randall Collins, Trademark, Copyright & Marketing Counsel, HP Inc. (USA) 

Speakers:     

  • Irene Chang, IP Counsel, HP Inc. (USA) 
  • Nóra Takács, Senior Trademarks Counsel, Copyrights, Sanofi (Hungary)

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AI-Driven Advertising: Copyright in the New Frontier
Recorded 05/05/2026  |  60 minutes
Recorded 05/05/2026  |  60 minutes This panel explores the legal, operational, and reputational challenges of AI-driven advertising—from authorship and ownership to fair use, licensing, and risk allocation.
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CLE Credits
1.00 CLE credit  |  No certificate available
1.00 CLE credit  |  No certificate available Please email memberoperations@inta.org to request your CLE certificate.
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