Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026-2027 Internet Committee

This session will explore the fast-evolving AI regulatory landscape and its impact on brand management. As artificial intelligence transforms content creation and customer engagement, brand-IP professionals must navigate complex legal and ethical challenges. Panelists will examine current AI regulations and emerging policy frameworks across key jurisdictions, highlighting implications for brand protection, enforcement, and reputation. Topics include generative AI’s effect on trademarks and copyrights, algorithmic accountability, and consumer trust. Attendees will gain actionable insights and best practices to future-proof brand strategies in a world where bots and brands increasingly intersect—balancing innovation with risk in the age of intelligent automation. 

Moderator: Christine Strutt, Partner, Von Seidels (South Africa)

Speakers: 

• Robert Dickens, Associate, White & Case LLP (UK) 

• Tara Harris, Group IP Lead, Digital and Regulatory, Prosus (Netherlands) 

• He Wei, Partner, Wanhuida Intellectual Property (China)