This Idea Exchange explores how artificial intelligence (AI) is reshaping trademark management and the day-to-day work of trademark professionals. Panelists discuss practical applications of AI in trademark searching, portfolio management, workflow efficiencies and client collaboration, as well as key considerations relating to privacy, confidentiality and professional responsibility.

Pre-recorded from INTA's 2026 Annual Meeting

A perennial favorite at the INTA Annual Meeting, this session will feature The Trademark Reporter authors Ted Davis and John L. Welch delivering concise analysis of key U.S. federal and state court decisions and TTAB rulings from July 2023 through mid-2024. Don’t miss this chance to stay ahead of Lanham Act developments with with this opportunity to learn from the best. 

Speakers: 

• Ted Davis, Partner, Kilpatrick Townsend & Stockton LLP (USA) 

• John L. Welch, Counsel, Wolf, Greenfield & Sacks, P.C. (USA) 

Pre-recorded from INTA's 2026 Annual Meeting

Trademark teams frequently encounter legal questions that extend beyond their core domain, touching on contracts, advertising, regulatory compliance, and more. This session equips in-house counsel with practical tools to triage and manage these adjacent issues effectively. Learn how to spot risks early, escalate appropriately, and align with cross-functional partners to ensure legal coverage without overextension. 

Moderator: Jill Goldman, Of Counsel, Caplin & Drysdale (USA) 

Speakers: 

• Ese Akpogheneta, Trademark Counsel, British American Tobacco (UK) 

• Michael Carson, Senior Director, Legal Affairs, Contracts and Intellectual Property, YMCA (USA) 

• Megan Martin, Head of Intellectual Property, Middle Earth Enterprises (USA) 

• Nicola Wood, Chartered Trademark Attorney, Vodafone (UK) 

Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026-2027 Internet Committee

This session will explore the fast-evolving AI regulatory landscape and its impact on brand management. As artificial intelligence transforms content creation and customer engagement, brand-IP professionals must navigate complex legal and ethical challenges. Panelists will examine current AI regulations and emerging policy frameworks across key jurisdictions, highlighting implications for brand protection, enforcement, and reputation. Topics include generative AI’s effect on trademarks and copyrights, algorithmic accountability, and consumer trust. Attendees will gain actionable insights and best practices to future-proof brand strategies in a world where bots and brands increasingly intersect—balancing innovation with risk in the age of intelligent automation. 

Moderator: Christine Strutt, Partner, Von Seidels (South Africa)

Speakers: 

• Robert Dickens, Associate, White & Case LLP (UK) 

• Tara Harris, Group IP Lead, Digital and Regulatory, Prosus (Netherlands) 

• He Wei, Partner, Wanhuida Intellectual Property (China)

Pre-recorded from INTA's 2026 Annual Meeting

As companies embrace AI-generated content in advertising, in-house legal teams face a rapidly evolving copyright landscape. This panel will explore the legal, operational, and reputational challenges of AI-driven advertising—from authorship and ownership to fair use, licensing, and risk allocation. With many organizations now implementing formal policies, this session will offer practical guidance on navigating internal governance, collaborating with marketing and PR, and preparing for regulatory scrutiny. 

Moderator: Randall Collins, Trademark, Copyright & Marketing Counsel, HP Inc. (USA) 

Speakers:     

• Irene Chang, IP Counsel, HP Inc. (USA) 

• Nóra Takács, Senior Trademarks Counsel, Copyrights, Sanofi (Hungary)

Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026-2027 Leadership Development Committee 

Leadership development is most effective when it’s a shared journey across generations. This session will explore how emerging and experienced leaders can co-create success-driven strategies through mutual mentorship, inclusive planning, and open dialogue. Discover how cross-generational collaboration fuels innovation, strengthens resilience, and drives long-term impact. Attendees will gain insights into building leadership pipelines that reflect different perspectives, empower all voices, and adapt to evolving organizational needs. Whether you are guiding others or growing yourself, learn how every generation plays a vital role in shaping the future of leadership. 
 
Moderator: Mark Romance, Partner, Day Pitney (USA) 

Speakers:       

• Andrea Anderson, Partner, Holland & Hart LLP (USA) 

• Russell Jacobs, Director, Managing Corporate Counsel, Starbucks (USA) 

• Felipe Stalman, Gen Z & AI Specialist, TOTEM Branding (Spain)

Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026-2027 Commercialization of IP Committee 

This session will explore emerging legal challenges in digital advertising that directly impact trademark and branding professionals. Key topics include the legal implications of AI washing—misleading claims about artificial intelligence in advertising—and the regulation of dark patterns, a term that refers to deceptive user interface designs. The session will draw on findings from a global advertising law survey conducted by the Commercialization of Intellectual Property Committee, covering 75 jurisdictions. While not all results will be discussed, the survey provides valuable context for understanding how digital advertising trends are shaping trademark counseling across diverse legal landscapes. 
 
Moderator: Jayde Wood, Partner, Gowling WLG (Canada) 

Speakers: 

• Ryan Abbott, Professor of Law and Health Sciences, University of Surrey Law School (UK) 

• Enrico Bonadio, Professor of Law, City St George's University of London (UK) 

• Tiffany Shimada, Partner, Dorsey & Whitney LLP (USA)

Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026–2027 Law Firm Committee 

Not every legal professional wants to become a partner. This session will explore fulfilling career paths within law firms beyond the traditional partnership track. Hear from attorneys and firms that have successfully built alternative career frameworks and gain insights into what makes these models work. Learn how to identify meaningful roles, develop the skills to thrive in them, and advocate for purpose-driven growth. Whether you are seeking impact, balance, or leadership outside the partner path, this session offers practical strategies and inspiration to help you shape a career that aligns with your values and ambitions. 
 
Moderator: Nicole Smalberger, Partner, Adams & Adams (South Africa) 

Speakers:    

• Steven Cooper, Partner, Falcon Rappaport & Berkman (USA) 

• David Stone, Partner, White & Case LLP (UK) 

• Kathryn Szymczyk, Global Business Development Senior Manager IP, Gowling WLG (Canada)

Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026–2027 Enforcement Committee 

Bad faith trademark filings remain a complex and evolving issue across Asia. While some jurisdictions have well-defined laws and consistent enforcement, others present challenges due to vague regulations or inconsistent application. Recent legislative developments, including new bad faith provisions, add further nuance to the landscape. China, often cited as a key concern, has seen improvements through updated litigation practices. This session will unpack the current state of bad faith in the region, highlight key challenges, and offer practical strategies for navigating this critical issue. 
 
Moderator: Nick Redfearn, Principal, Global Head of Enforcement, Rouse (Indonesia) 

Speakers:

• Jonathan Chu, Partner, CMS (Hong Kong) 

• Joseph Simone, Co-Chairman, East IP (Hong Kong) 

• Hengru Zhao, IP Legal Director, Beijing Pop Mart Cultural Creative Co., Ltd. (China) 

Pre-recorded from INTA's 2026 Annual Meeting

Presented by the 2026–2027 Indigenous Rights Committee 

Explore how AI is reshaping Indigenous intellectual property both as a threat and a tool. This session will explore the risks of cultural misappropriation as AI extracts language, art, and rituals without consent, and highlights the legal, ethical, and reputational challenges faced by brands. Learn about data sovereignty, Indigenous protocols, and policy responses, while discovering how AI can empower communities to preserve and protect their IP. Through expert presentations and audience engagement, this session offers actionable insights for navigating the evolving intersection of AI and Indigenous rights. Don’t miss this opportunity to shape a more equitable digital future. 

Moderator: Lorraine Takaendesa, Partner, Honey & Blackenberg (Zimbabwe) 

Speakers: 

• Stéphane Caron, Partner, Gowling WLG (Canada) 

• Marion Heathcote, Principal, Davies Collison Cave (Australia) 

• Manish Mishra, Partner, Inttl Advocare (India) 

• Shoshanna Paul, Partner, Thompson Dorfman Sweatman LLP (Canada)