Advertising and marketing professionals (whether organized in their own firms or working inside broader businesses) often engage with trademark practitioners over a range of topics.

Join us for a discussion with a Ninth Circuit Judge, as we explore trending fair use issues. (Intermediate to Advanced Level)

No brands are more familiar with consumers than their food brands and the food they love. The food industry is going through a dramatic change in what we eat, how we buy it, and how brands are used. (Intermediate Level)

Regarding the decision by the UK Supreme Court in the Starbucks (HK) case, the common law approach to reputation vs. goodwill and its implications for passing off will be discussed. (Advanced Level)

The intangible asset known as the right of publicity (ROP) is becoming more and more relevant in many jurisdictions around the world. However, its regulation is far from being homogeneous, which poses a great challenge to practitioners in this field. (Intermediate Level)

A mock trademark license negotiation, in which a licensor and licensee will discuss their perspectives. (Intermediate Level)

As consumers, we see product placement often. As trademark practitioners, many of us know that much more thought goes into making these deals than the general public may realize. This session will explore details of product placement in a fun and practical way. (Intermediate Level)

The audience will first hear from the advocates, Simon Tam and Amanda Blackhorse, who will discuss the social causes each was looking to advance. (Intermediate Level)

We all have unconscious biases—attitudes and stereotypes that we may not even be aware of or agree with, that can affect how we view and work with others, and act as potential hurdles to successful leadership and teamwork. Such biases can even affect whether justice is done in the courtroom.

Balancing the economic benefit of FTZs with their vulnerability to exploitation by counterfeiters remains an ongoing struggle, particularly for brand owners and IP professionals. Counterfeiters find workarounds to avoid detection.