The Yin and Yang of Licensing: Deep Thoughts from a Licensee and Licensor
Recorded On: 05/21/2018
Pre-recorded from INTA's 2018 Annual Meeting.
Join us for a mock trademark license negotiation, in which a licensor and licensee will discuss their perspectives on:
- Reasons for licensing a brand.
- Considerations in selecting a partner and types of due diligence.
- The terms that make a licensing arrangement successful.
- Key tension points and how to resolve them.
- Success stories and nightmare experiences.