The Yin and Yang of Licensing: Deep Thoughts from a Licensee and Licensor

Recorded On: 05/21/2018

Only available as part of a package

Pre-recorded from INTA's 2018 Annual Meeting. 

Join us for a mock trademark license negotiation, in which a licensor and licensee will discuss their perspectives on:

  • Reasons for licensing a brand.
  • Considerations in selecting a partner and types of due diligence.
  • The terms that make a licensing arrangement successful.
  • Key tension points and how to resolve them.
  • Success stories and nightmare experiences.

Viviana Mura (Moderator)

U.S. Holdings Corp. (United States)

Judy McCool

HBO (United States)

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