Pre-recorded at INTA's 2018 Annual Meeting.

This interactive session will explore how to recognize and overcome the negative effects of such biases, and foster more inclusive and effective business and legal work environments. In addition, the speakers will explore the ethical implications of unconscious bias, and how diverse teams can actually deliver better results. 

Pre-recorded from INTA's 2015 Annual Meeting.

Covering practical tips on efficient filing practices as well as more nuanced issues such as whether to appoint territory specific agents or one single external agent to manage your portfolio, this session will be of primary interest to in-house counsel and practitioners working within industry, as well as trademark professionals in private practice firms interested in understanding what they can do to better tailor their services to their corporate clients around the world.

Pre-recorded from INTA's 2015 Annual Meeting.

Speakers will take a theoretical look at the law in a variety of jurisdictions to explore when parody may be legitimate fair use and when it is just used as an excuse by infringers.

Pre-recorded from INTA's 2015 Annual Meeting.

This panel will work together and propose practical solutions to minimize conflict and maximize harmony:

• What motivates in-house counsel when it comes to managing outside legal counsel fees, and what expectations do in-house counsel have in asking outside counsel for cost estimates (and how should law firms deal with such requests)?
• What law firm activities are amenable to standard charges (e.g., trademark prosecution), and how should standard charges be conveyed (e.g., standard fee schedule updated annually)?
• What services should be included as part of the standard charge (e.g., reporting publication and registration, legalizing documents)?
• What expenses should law firms pass on, and how should they be handled (e.g., billing for copying charges and legal research, marking-up expenses)?
• How can alternative fees be used, especially in the context of litigation (e.g., contingency fee, blended rate, fixed rate, fee bap, risk collar, holdback, merit bonus)?
• What are the experiences of outside counsel in dealing with various alternative approaches to billing (i.e., what works and what does not work)?

Pre-recorded from INTA's 2015 Annual Meeting.

This session will provide a behind-the-scenes look at the many issues facing law firm management, specifically:

• How does a firm balance the pricing pressure from inside counsel with the need to maintain a reasonable level of profitability?
• How does one deal with staffing issues and balance the client relationship with the need to handle administrative and marketing responsibilities?
• How does one facilitate more knowledge sharing within a firm and foster relationships among colleagues?
• What technologies are available to make the law firm more efficient?
• How does a firm mentor and supervise its associates to strengthen their critical legal and business skills?
• How can staff and paraprofessionals provide more value to the firm?
• What are best practices in dealing with collections to reduce accounts receivable?
• Are requests by clients for proposals worth the time and effort to respond?
• How are firms dealing with issues of reciprocity when it comes to maximizing potential business while advancing client interests in uniform representation?
• How are firms vetting and handling conflicts of interest: legal vs. business?

Pre-recorded from INTA's 2015 Annual Meeting.

A panel including a law firm partner, a law firm associate and a law firm consultant (or inside counsel) will examine the changing landscape for trademark lawyers and address the following critical issues:

• How are trademark attorneys hired, and are law school IP programs important?
• How do trademark attorneys learn the nuts and bolts of substantive trademark law?
• How do trademark attorneys learn how to prosecute trademarks and handle international work?
• Does technology make a difference in the way trademark attorneys are trained today?
• What can trademark attorneys do to ensure the viability of their skills well into the 21st century?
• What can law firms do to better mentor trademark attorneys and cultivate their legal (and networking) skills?
• How can organizations like INTA be utilized to help groom the legal (and marketing) skills of the next generation of trademark lawyers?

Pre-recorded from INTA's 2016 Annual Meeting. 

In today’s market, trademarks are no longer static symbols, but instead are dynamic indicators of brand and origin. This panel offer a global perspective on fluid marks, as well as legacy and heritage marks, and genericide. Speakers will offer their perspectives on:

• The potential commercial impact of changing or varying a mark.
• How to maintain protection in marks in the absence of use.
• Possible vulnerability that can result from a “successful” advertising and marketing campaign.

Pre-recorded from INTA's 2016 Annual Meeting. 

Brand owners and trademark attorneys are learning that they need to institute best practices against copyright infringement to protect both their own intellectual property and to protect the company against costly and reputation damaging copyright infringement claims.

Speakers will share insight on all the copyright topics you need to know more about, including:

• Best practices for practical tips on maximizing brand protection through copyright.
• How to protect against copyright infringement in your company.
• Issues and copyright concerns in the corporate environment.
• How to obtain copyright permission and much more.

Pre-recorded from INTA's 2016 Annual Meeting. 

Tech-savvy speakers will discuss various best practices and new developments involved in running the technologically advanced trademark law firm practice. Topics to be discussed will include

• IP docketing software.
• Data/file storage in the cloud.
• Disaster recovery plans.
• Transcription/voice recognition software.
• Billing and financial software.
• Hardware platforms.
• Integrating various software in law firms to work together.

Pre-recorded from INTA's 2016 Annual Meeting. 

Through a series of vignettes depicting professional and social situations that one may encounter when interacting with professionals from different cultures, a geographically diverse panel of trademark practitioners with a wide spectrum of experiences in the global market will share their insight on spotting and understanding cultural differences.