Pre-recorded from INTA's 2017 Annual Meeting. 

This session will take a helicopter viewpoint of the advertising industry itself, the use of international campaigns, and drill down into two areas that highlight the different national approaches: (1) taste and decency and (2) comparative advertising. We will also look to the future by discussing the impact of plain packaging on the tobacco industry and what this might mean down the line for advertising within the alcohol, fast food, and soft drink industries.