Trade Dress: Brands vs. Private Label—When Is It Too Close for Comfort?
Recorded On: 05/22/2017
Pre-recorded from INTA's 2017 Annual Meeting.
Participate in a lively discussion of the general principles of trade dress and other protected rights in packaging, the balances and history of trade dress struggles between private label/store brands and consumer products, as well as the business realities and other influencing factors that come into play in this area of practice.
Speakers will offer their views on:
- General trade dress protection principles
- The history of trade dress struggles between private label and consumer products
- The current state of affairs
- The business realities and other influencing factors (Retail and brands are often competitors and business partners