Pre-recorded from INTA's 2017 Annual Meeting. 

Participate in a lively discussion of the general principles of trade dress and other protected rights in packaging, the balances and history of trade dress struggles between private label/store brands and consumer products, as well as the business realities and other influencing factors that come into play in this area of practice.

Speakers will offer their views on:

• General trade dress protection principles
• The history of trade dress struggles between private label and consumer products
• The current state of affairs
• The business realities and other influencing factors (Retail and brands are often competitors and business partners