The Trademark Attorney’s Second Job: Spotting Key (Non-IP) Issues in Social Media

Recorded On: 05/22/2017

Pre-recorded from INTA's 2017 Annual Meeting. 

This panel will focus on legal areas that are not exactly within the typical scope of a trademark professional, but areas on which they will likely come across or overlap now that social media is a part of doing business.

Issues to be discussed include the following:

  • U.S. FTC decisions on social media advertising, including native advertising, influencer advertising, endorsements, employee advocacy programs, and best practices.
  • Issues in live broadcasting on social media (includes United States and China).
  • Other watch-outs for social media advertising or communications based on regulatory concerns (includes United States and China).
  • Tips for social media policies (includes United States and China).
  • Overview of China’s social media, including an overview of common social media platforms, trends, China State Administration of Industry and Commerce SAIC) decisions on social media advertising, and legal watch-outs or best practices.

Ann Chen

Abbott Laboratories (United States)

Jake Feldman

Johnson & Johnson (United States)

Anna Mae Koo

Vivien Chan IP Services (Beijing) Limited (China)


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Open to view video.