Anuj Desai is a partner in the Litigation Practice and Intellectual Property Team. Mr. Desai also serves as co-chair of the firm’s Diversity Committee. He focuses on delivering high quality and efficient solutions to his clients’ dispute resolution and intellectual property legal needs. Mr. Desai regularly counsels clients in all aspects of creative intellectual property, including on matters of trademarks, infringement, creative review, copyrights, FTC compliance, social media, licensing, and contract negotiation. He manages large worldwide trademark portfolios for clients in the consumer products, restaurant, entertainment, utility services, and industrial technology market sectors. Additionally, Mr. Desai is well-recognized for his strategic and practical advice to clients regarding the development, use, and divesture life cycle of their brands, whether in the US or abroad. Mr. Desai is a longstanding member of the International Trademark Association (INTA) and currently serves as a sub-committee chair for its Law Firm Committee. As part of his dispute resolution practice, Mr. Desai regularly appears in state and federal courts throughout the country in complex commercial and intellectual property litigation matters. He is also well versed in leading and coordinating inter partestrademark proceedings worldwide, including trademark opposition and cancellation proceedings, before the United States Patent and Trademark Office (USPTO). Mr. Desai advises clients on dispute avoidance and alternative dispute resolution strategies, but also has first chair experience in handling trial and injunctive relief proceedings, and appeals. Mr. Desai serves a variety of industries, but his practice is focused primarily in the retail, software, technology, pharmaceutical, and healthcare IT fields.