Pre-recorded from INTA's 2015 Annual Meeting.

A panel including a law firm partner, a law firm associate and a law firm consultant (or inside counsel) will examine the changing landscape for trademark lawyers and address the following critical issues:

• How are trademark attorneys hired, and are law school IP programs important?
• How do trademark attorneys learn the nuts and bolts of substantive trademark law?
• How do trademark attorneys learn how to prosecute trademarks and handle international work?
• Does technology make a difference in the way trademark attorneys are trained today?
• What can trademark attorneys do to ensure the viability of their skills well into the 21st century?
• What can law firms do to better mentor trademark attorneys and cultivate their legal (and networking) skills?
• How can organizations like INTA be utilized to help groom the legal (and marketing) skills of the next generation of trademark lawyers?