How Far Can You Bend a Mark Before it Breaks?

Recorded On: 05/24/2016

Pre-recorded from INTA's 2016 Annual Meeting. 

In today’s market, trademarks are no longer static symbols, but instead are dynamic indicators of brand and origin. This panel offer a global perspective on fluid marks, as well as legacy and heritage marks, and genericide. Speakers will offer their perspectives on:

  • The potential commercial impact of changing or varying a mark.
  • How to maintain protection in marks in the absence of use.
  • Possible vulnerability that can result from a “successful” advertising and marketing campaign.

Maria Baratta (Moderator)

Kilpatrick Townsend & Stockton LLP (United States)

Alison Tan

The Procter & Gamble Company (United States)

Margaret Walker

Xerox (United States)


Open to view video.
Open to view video.