INTA Webinars
2018 Brands and Innovation Virtual Conference
- Registration Closed
The last 10 years have seen tremendous change across the world—from the internet creating a forum for global conversations and proliferation of information, to smart TVs, smart-er cars, talking appliances, virtual assistants and more. These changes influence every aspect of our lives—the way we work, play, and interact with each other—and have had a profound effect on consumer expectations and norms.
Join the International Trademark Association (INTA) in New York on March 19 and 20 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs
9:20 AM – 9:50 AM
A Fireside Chat with Caterina Fake, co-founder of Yes VC
Caterina Fake, leading entrepreneur, innovator, and investor, will discuss the profound ways in which innovation changes lives and how she has helped to create a better tomorrow for us all.
9:50 AM – 10:50 AM
Session I—The Alphabet of Innovation
No longer relegated to the tech world, innovation is a key driver of all industries in all geographies. This session will help attendees learn the key terms of art and a myriad of acronyms so they can be savvy in their discussions with clients, customers, and their 7-year-old child/cousin/neighbor. This interactive session will help the practitioner go from AI (artificial intelligence) and AR (augmented reality) to VR (virtual reality) and those places between.
Speakers:
Deborah Davis, Electronic Arts Inc. (United States)
Diane Lau, Facebook, Inc. (United States)
11:05 AM – 12:20 PM
Session II—What Every Brand Lawyer Needs to Know
To be effective, brand lawyers need to be strategic partners to their business teams/clients. With the fast pace that innovation and technology brings, our role is not limited to trademark advice but a myriad of issues that need to be addressed early in any project timeline. The proliferation of information is also confounded by the expectation of shorter turnaround times. This session will help brand lawyers be more effective in counseling clients on key issues they should be addressing, and by leveraging some case studies, attendees will leave the session with a tool-kit of the questions to ask, the pitfalls to avoid, and the strategies to consider to help businesses leverage their IP rights to their full advantage in a timely and efficient manner.
Moderator/Speaker:
Salvador Ferrandis, Salvador Ferrandis IP Legal SLP (Spain)
Speakers:
Angela Byun, Condé Nast (United States)
Elena Grimme, Microsoft Corporation (United States)
Jeremy Kaufman, Netflix, Inc. (United States)
Pamela Mallari, Mars, Inc. (United States)
1:30 PM – 2:45 PM
Session III—The Evolution of Brands: How Innovation Is Changing the Retail Landscape
As consumers increasingly shop online, retailers need to adapt their business model to meet changing consumer demands. Now consumers can experience their favorite retailers through an online app, utilize augmented reality to get the look and feel of a product before they buy it, influence social media by expressing their buying decisions online, and so much more. To meet consumer demands, retailers are relying on big data, augmented reality, and more! Hear from leading experts on how to counsel clients through this changing maze to ensure that IP protection and enforcement efforts reflect the times and are nimble in this ever-changing landscape.
Moderator:
Jeffrey Kobulnick, Brutzkus Gubner Rozansky Seror Weber LLP (United States)
Speakers:
Stephen Jadie Coates, Amazon.com, Inc. (United States)
Sydney B. Schaub, Rent the Runway (United States)
Caterina Fake
Co-Founder, Yes VC (United States)
Deborah Davis
Electronic Arts Inc. (United States)
Diane Lau
Facebook, Inc. (United States)
Salvador Ferrandis
Salvador Ferrandis IP Legal SLP (Spain)
Elena Grimme
Microsoft Corporation (United States)
Jeremy Kaufman
Netflix, Inc. (United States)
Pamela Mallari
Senior Counsel, Marketing Properties
Mars, Inc. (United States)
Pam Mallari is Senior Counsel, Marketing Properties at Mars Wrigley Confectionery. In her role, Pam supports the collaborative development and execution of global business and marketing brand strategies by handling all brand visual identity legal matters (trademark, copyright, and trade dress), including counseling, clearance, prosecution, and enforcement. Pam leads a team of trademark professionals and together they are directly responsible for trademark and copyright matters for iconic brands like M&M’S and SKITTLES, including trademark licensing; trademark and copyright enforcement and litigation; counseling and support of global, regional, and local marketing initiatives; and portfolio maintenance. Pam is an active member and former board member of the International Trademark Association. Prior to joining Mars Wrigley, Pam was Senior Counsel at The Coca-Cola Company and Chief Trademark Counsel at CIBA Vision. Pam started her legal career as an associate at Kilpatrick Stockton (now Kilpatrick Townsend) and received her bachelor’s degree from Brown University, and her law degree from Duke University School of Law.
Angela Byun
Condé Nast (United States)
Kathleen McCarthy
King & Spalding LLP (United States)
Stephen Jadie Coates
Amazon.com, Inc. (United States)
Jeffrey Kobulnick
Brutzkus Gubner
Jeff Kobulnick is the Chair of the Firm’s Intellectual Property Practice Group. He regularly litigates claims for copyright and trademark infringement, unfair competition, false advertising and related claims under both federal and state laws. He also has significant experience handling Internet-related intellectual property issues, such as domain name registration and dispute resolution, and the protection and enforcement of copyrights and trademarks on the Internet. In addition, Jeff extensively counsels and represents clients on the selection, clearance and registration of trademarks and service marks worldwide.
Jeff advises and represents clients across a wide range of industries in their intellectual property matters to develop, protect and enforce such rights around the world. He has also guest lectured on intellectual property issues at law schools including the USC Gould School of Law, Loyola Law School, and Southwestern University School of Law in Los Angeles. Prior to joining Brutzkus Gubner, he spent more than eight years as an intellectual property and litigation attorney with national law firms, most recently Foley & Lardner LLP.
In addition, Jeff is an active leader within the International Trademark Association (INTA). He is a past National Chair of the Saul Lefkowitz Moot Court Competition Committee, is the current Chair of the Competition’s newly formed Los Angeles region, and has served as a Project Team Leader for INTA’s Pro Bono Committee. Jeff also regularly serves as a judge for both the Saul Lefkowitz and other moot court competitions relating to trademark and copyright law issues.
Jeff is also well known for his commitments to pro bono and community involvement. He serves as a coordinator for Bet Tzedek Legal Services’ Holocaust Survivors Justice Network, assisting Holocaust survivors and their widows/widowers obtain reparation pension benefits for work performed while residing in German-controlled ghettos. In 2009, he was awarded Bet Tzedek’s Elyse S. Kline Pro Bono Lawyer of the Year Award. He has also received the Wiley W. Manuel Award from the State of California several times for distinguished pro bono legal services. Jeff has also coordinated attorney participation in Lawyers for Literacy, an annual event that benefits Everybody Wins! Los Angeles, a nonprofit literacy program helping children improve their reading skills and self-esteem. He was awarded the Lynford Lardner Community Service Award in 2006.
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