The last 10 years have seen tremendous change across the world—from the internet creating a forum for global conversations and proliferation of information, to smart TVs, smart-er cars, talking appliances, virtual assistants and more. These changes influence every aspect of our lives—the way we work, play, and interact with each other—and have had a profound effect on consumer expectations and norms.
Join the International Trademark Association (INTA) in New York on March 19 and 20 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs
9:20 AM – 9:50 AM
A Fireside Chat with Caterina Fake, co-founder of Yes VC
Caterina Fake, leading entrepreneur, innovator, and investor, will discuss the profound ways in which innovation changes lives and how she has helped to create a better tomorrow for us all.
9:50 AM – 10:50 AM
Session I—The Alphabet of Innovation
No longer relegated to the tech world, innovation is a key driver of all industries in all geographies. This session will help attendees learn the key terms of art and a myriad of acronyms so they can be savvy in their discussions with clients, customers, and their 7-year-old child/cousin/neighbor. This interactive session will help the practitioner go from AI (artificial intelligence) and AR (augmented reality) to VR (virtual reality) and those places between.
Deborah Davis, Electronic Arts Inc. (United States)
Diane Lau, Facebook, Inc. (United States)
11:05 AM – 12:20 PM
Session II—What Every Brand Lawyer Needs to Know
To be effective, brand lawyers need to be strategic partners to their business teams/clients. With the fast pace that innovation and technology brings, our role is not limited to trademark advice but a myriad of issues that need to be addressed early in any project timeline. The proliferation of information is also confounded by the expectation of shorter turnaround times. This session will help brand lawyers be more effective in counseling clients on key issues they should be addressing, and by leveraging some case studies, attendees will leave the session with a tool-kit of the questions to ask, the pitfalls to avoid, and the strategies to consider to help businesses leverage their IP rights to their full advantage in a timely and efficient manner.
Salvador Ferrandis, Salvador Ferrandis IP Legal SLP (Spain)
Angela Byun, Condé Nast (United States)
Elena Grimme, Microsoft Corporation (United States)
Jeremy Kaufman, Netflix, Inc. (United States)
Pamela Mallari, Mars, Inc. (United States)
1:30 PM – 2:45 PM
Session III—The Evolution of Brands: How Innovation Is Changing the Retail Landscape
As consumers increasingly shop online, retailers need to adapt their business model to meet changing consumer demands. Now consumers can experience their favorite retailers through an online app, utilize augmented reality to get the look and feel of a product before they buy it, influence social media by expressing their buying decisions online, and so much more. To meet consumer demands, retailers are relying on big data, augmented reality, and more! Hear from leading experts on how to counsel clients through this changing maze to ensure that IP protection and enforcement efforts reflect the times and are nimble in this ever-changing landscape.
Jeffrey Kobulnick, Brutzkus Gubner Rozansky Seror Weber LLP (United States)
Stephen Jadie Coates, Amazon.com, Inc. (United States)
Sydney B. Schaub, Rent the Runway (United States)