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Welcome Back

Etienne Sanz de Acedo

INTA

Etienne Sanz de Acedo joined INTA on July 1, 2013. As CEO, Mr. Sanz de Acedo works with the Board of Directors and Officers to recommend, formulate and implement policies and programs for the Association; is responsible for the administrative operation of the Association’s offices andthe supervision of all staff; and is responsible for the development and administration of the annual budget. Before joining INTA, Mr. Sanz de Acedo was Head of Communications and Member of the President’s Cabinet at the Office for Harmonization in the Internal Market (OHIM), the EU’s intellectual property agency, where he was responsible for strategic communications and the Office's corporate image and identity. Before joining OHIM, Mr. Sanz de Acedo practiced as an attorney in Spain and taught law at the University of Alicante, Spain. Mr. Sanz de Acedo holds a law degree from the University of Alicante, an LLM in European Community Law from the Université Libre de Bruxelles in Belgium, an executive MBA from Instituto de Empresa Business School in Madrid.

Signe Naeve

Starbucks Coffee Company

Signe Naeve is director, corporate counsel for intellectual property at Starbucks Coffee Company where she oversees the trademark strategy for North and South America. Prior to joining Starbucks, she was a Law Lecturer and Director of the Intellectual Property LL.M. Program at the University of Washington School of Law, teaching Copyright, Trademark, International IP and First Amendment and IP classes. She also managed the trademark practice as Of Counsel for Hughes Media Law Group. Signe began her career as a litigator at Perkins Coie LLP, and clerked for the Hon. Bobbe J. Bridge, Washington State Supreme Court, and externed for the Hon. M. Margaret McKeown, Ninth Circuit Court of Appeals. She has degrees in Journalism and English from Washington State University and a J.D. from the University of Washington.

Pieter van den Bulck

Anheuser-Busch InBev S.A.

Pieter is an in-house counsel with more than 13 years of experience working in the FMCG sector. While specialised in IP law with a focus on trademarks, his area of expertise is broad and includes advertising law, M&A and brand licensing.