Brands In Society

Brands in Society - New York Conference 2020

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    Conference Summary Questionnaire

    Conference Summary Questionnaire

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    Capsule Keynote: Investing in Our Future: UN Development Program

    Capsule Keynote: Investing in Our Future: UN Development Program

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    Capsule Keynote: Growing Brand Value Through Sustainability

    Corporate social responsibility does not end with donations to NGOs or engaging employees in volunteer activities. Instead, sustainability has to become a core way of doing business. In this session, you will learn about how companies and brands can transform themselves through a focus on sustainability across their value chain.

    Venkatesh Kini

    Ubuntoo

    Venkatesh Kini is a Co-Founder at Ubuntoo & The Positive Environmentalist.  Venkatesh is an entrepreneur, environmentalist, coach and mentor.  He is a global business leader with over 30 years of experience in marketing, sales & general management across industries in emerging & developed markets. Strong grounding in finance & operations. Launched products in 45 countries, participated in M&A deals worth over $ 5 billion from negotiation to integration, and led significant innovations from concept to execution.
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    Collaboration Is Key: Public and Private Sectors Working Together on Sustainability Efforts

    This session will discuss the importance of government and private sector collaboration to protect workers, communities, and our planet, and the benefit these collaborations can bring to brands and stakeholders.
    A panel of key officials and brand owners will highlight the UNDP Accelerator Labs other collaborative projects, how brands can be part of the solution, and what their counsel must be aware of to support their commitment to these collaborations. 

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    Sponsorship and Partnerships: Brands and CSR Collaborations

    Brand reputation is impacted by all actions (or inaction taken) by a company. How does a company balance its aim to be charitable with its need to be profitable? How do you create the right partnerships? How do you effectively vet your sponsors to align with your brand messaging? And as social conditions and consumer opinions change, how does a brand act nimbly and decisively to maintain its reputation?

    Get practical tips and learn important watch-outs when building relationships that are intended to promote good, but that may have unintended and unfortunate consequences. Get tips for due diligence, key contract provisions, and maintaining control in what may seem like chaos.

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    Enforcement in the Court of Public Opinion: Brand Strategies in Unpredictable Times

    Brands do not exist in a vacuum—they live and die by consumer demand and consumer opinions. Today, as the whole world has become attached to mobile devices and social media platforms, reputations (and trademark rights) can be quickly damaged by a misstep in internal marketing or communication, by rogue posts from “influencers,” or even by silence in the light of controversy or challenge.
     
    This reality has an impact on brand rights and enforcement strategies. Consumer conversations cannot be ignored, and the brand lawyer is becoming more and more of a key player in framing the discussion to ensure the brand comes out of the battle, if not unscathed, then as strong as possible.
     
    In this session, legal team members will discuss what they do to harness the barrage of information bombarding them every day—the tools they use and the teams they build—using real-world examples of how they enforce brand rights in the court of public opinion. Get practical tips to help maintain your brand loyalty, integrity, and goodwill, while at the same time keeping your trademark rights strong.

    Megan Bannigan

    Debevoise & Plimpton LLP

    Megan K. Bannigan is a member of the Litigation and Intellectual Property & Media Groups of Debevoise & Plimpton LLP, focusing on trademarks, copyrights, false advertising, rights of publicity, design patents and licensing and other contractual disputes. She represents clients across a range of industries, including consumer products, cosmetics, entertainment, fashion and luxury goods, financial services, food and beverage, pharmaceuticals, professional sports and technology. Ms. Bannigan has extensive trial experience, helping to secure an over $20 million jury verdict for client Learning Annex in the United States District Court for the Southern District of New York, among other matters.

    She also has experience representing clients before the United States Patent and Trademark Office, the Trademark Trial and Appeal Board and the International Trade Commission.  Recognized by Managing Intellectual Property’s IP STARS, The Legal 500 and Law360 as a Rising Star, she is known for “translat[ing] complex legal issues into clear pragmatic legal advice.” Ms. Bannigan is also a frequent speaker and panel member for business, legal practice and educational groups across the country and is frequently quoted, mentioned and published in national and international publications, including Bloomberg, Reuters, Managing Intellectual Property, The World Trademark Review, Practical Law, Intellectual Property Magazine, Law360 and The International Trademark Association Bulletin, as a legal authority on trademark and copyright matters.  In December 2019, Ms. Bannigan testified as an expert before the United States Senate Judiciary Intellectual Property Subcommittee on the issue of fraudulent trademarks.    Ms. Bannigan is also an adjunct professor of Fashion Law at Rutgers School of Law. She previously was a Clinical Visiting Lecturer at Law at Yale Law School, leading the team of students that helped secure the landmark decision in Connecticut Coalition for Justice in Education Funding v. Rell, where the Court declared that several features of Connecticut’s system of education, including the formula for distributing funding to school districts, were unconstitutional.  

    Ms. Bannigan is active in intellectual property-related professional organizations, including the International Trademark Association, for which she spearheaded the development of INTA’s Pro Bono clearinghouse, was a member of the 2019 Presidential Task Force focusing on corporate responsibility and brands for a better society  and, in 2017, was awarded the Volunteer Service Award for Advancement of the Association. She is also Chair of the American Bar Association- Intellectual Property Section’s Trademark Litigation Committee, as well as Publications Chair for the Fashion Law Committee, and a member of the New York City Bar IP Council.

    Steve Beale

    Unilever P.L.C. 

    Steve Beale joined Unilever UK Limited in 1996 and since 2003 has been Trade Mark Counsel at Unilever plc, located in London. He has a wide ranging role that encompasses practice in on-contentions and contentious trademark issues and related intellectual property rights. Steve currently serves on INTA’s Board of Directors.

    Cathy Lueders

    MasterCard International Incorporated

    Cathy has been in house counsel at Mastercard since 2006.  She is currently Assistant General Counsel for the US Region, the company’s largest region responsible for 40% of the revenue.  Her responsibilities include end to end support for all legal issues within the US Region, including providing timely, concise and business-focused legal advice on various areas of the law, negotiating various agreements and engagements with financial institutions, merchants, non-traditional and digital partners as well as regulatory and policy issues.  She is a co-lead of the Law and Franchise Integrity Department’s Community Service Volunteer efforts, personally logging over 300 hours in 2017.

     Prior to MasterCard, Cathy was Chief IP Counsel and Senior Associate General Counsel for Instinet Incorporated, an electronic broker dealer in New York which is now a part of Nomura Securities.  Cathy was responsible for all intellectual property, transaction, technology and contractual matters for Instinet as well as responsible for providing legal input on intellectual property and technology strategies across the company.  Prior to moving in house, Cathy began her career as an associate in the Advertising and Marketing group at Hall Dickler Kent Friedman and Wood in New York.

     Cathy is a graduate from Franklin Pierce Law Center (now known as the University of New Hampshire School of Law) where she earned both her Juris Doctorate and LL.M in Intellectual Property.  She received her B.A. in Administration of Criminal Justice in 1991 from the Pennsylvania State University in State College, Pennsylvania.

     Outside of work, Cathy has been heavily involved with the International Trademark Association since 1995, serving on the Saul Lefkowitz Moot Court Competition Committee, moving up to lead that committee and recently finished a 3 year term on INTA’s Board of Directors. 

    Jeffrey Kobulnick

    Brutzkus Gubner

    Jeff Kobulnick is the Chair of the Firm’s Intellectual Property Practice Group. He regularly litigates claims for copyright and trademark infringement, unfair competition, false advertising and related claims under both federal and state laws. He also has significant experience handling Internet-related intellectual property issues, such as domain name registration and dispute resolution, and the protection and enforcement of copyrights and trademarks on the Internet. In addition, Jeff extensively counsels and represents clients on the selection, clearance and registration of trademarks and service marks worldwide.

    Jeff advises and represents clients across a wide range of industries in their intellectual property matters to develop, protect and enforce such rights around the world. He has also guest lectured on intellectual property issues at law schools including the USC Gould School of Law, Loyola Law School, and Southwestern University School of Law in Los Angeles. Prior to joining Brutzkus Gubner, he spent more than eight years as an intellectual property and litigation attorney with national law firms, most recently Foley & Lardner LLP.

    In addition, Jeff is an active leader within the International Trademark Association (INTA). He is a past National Chair of the Saul Lefkowitz Moot Court Competition Committee, is the current Chair of the Competition’s newly formed Los Angeles region, and has served as a Project Team Leader for INTA’s Pro Bono Committee. Jeff also regularly serves as a judge for both the Saul Lefkowitz and other moot court competitions relating to trademark and copyright law issues.

    Jeff is also well known for his commitments to pro bono and community involvement. He serves as a coordinator for Bet Tzedek Legal Services’ Holocaust Survivors Justice Network, assisting Holocaust survivors and their widows/widowers obtain reparation pension benefits for work performed while residing in German-controlled ghettos. In 2009, he was awarded Bet Tzedek’s Elyse S. Kline Pro Bono Lawyer of the Year Award. He has also received the Wiley W. Manuel Award from the State of California several times for distinguished pro bono legal services. Jeff has also coordinated attorney participation in Lawyers for Literacy, an annual event that benefits Everybody Wins! Los Angeles, a nonprofit literacy program helping children improve their reading skills and self-esteem. He was awarded the Lynford Lardner Community Service Award in 2006.

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    The Fourth Industrial Revolution: How Legal Teams Are (Should Be) Changing

    The fourth industrial revolution is the current environment in which we live. Disruptive technologies have had an enormous impact on how we communicate, consume, work, and interact—from smart phones, search engines, artificial intelligence (AI), and ride shares, to self-driving cars and drone deliveries. Twenty years ago could we have contemplated an online world where we read our news, talk to our friends, and find obscure facts in real time on a phone? Would we ever have expected an immediate response and action? 

    The changes in technology have had a significant impact on the role and responsibilities of a brand legal team. Not only are brand teams practicing law at the speed of light, the technological changes have created new issues for teams to address on a daily basis. Get the inside view of trends and issues in current practice and some insights for the practice of tomorrow. This session will include discussion of a variety of topics, including:
    Best practices in digitizing and automating a trademark practice, including clearance, brand use information, smart contracts, and online enforcement.
    Online tools for day-to-day practice—what the legal team loves and what tools they wish would go away.
    Leveraging machine learning, AI, and blockchain technologies in your legal practice, including anticounterfeiting efforts.
    The impact of “need for speed” and balancing information overload—prioritizing and staying relevant when bombarded with information.

    Juan Felipe Acosta

    OlarteMoure

    Colombian lawyer and law teacher; he is a Corporate, Entertainment, Litigation attorney that works along almost 40 persons between paralegals and lawyers at the Law Firm OlarteMoure (www.olartemoure.com), the biggest IP and Competition Law Firm in Colombia, with branches in Bogota, Medellin and Barranquilla and soon others with national coverage and correspondents all over the world as well as regional Latin American capabilities and legal knowledge. Practices cover IP, Consumer and Business Law

    Yo Takagi

    World Intellectual Property Organization (WIPO)

    Assistant Director General Yo Takagi (Japan) leads the Global Infrastructure Sector. The Sector facilitates the sharing of IP knowledge by developing sustainable knowledge infrastructures, free global IP databases, and common platforms to connect IP offices. Its work includes: international classifications and WIPO IP standards; access to knowledge and information, including Global IP databases (such as PATENTSCOPE and the Global Brand Database), and Technology and Innovation Support Centers (TISCs); business solutions for IP offices and the establishment of common platforms such as WIPO CASE. 
    Mr. Takagi joined WIPO in 1994 from the Ministry of Foreign Affairs of Japan. He has held his current position as Assistant Director General since December 2008.

    Pieter van den Bulck

    Anheuser-Busch InBev S.A.

    Pieter is an in-house counsel with more than 13 years of experience working in the FMCG sector. While specialised in IP law with a focus on trademarks, his area of expertise is broad and includes advertising law, M&A and brand licensing.

    Julius Stobbs

    Stobbs

    Julius has an unparalleled knowledge of trade mark, registered design and copyright law, and applies this in a commercial way to provide practical and proactive advice for his clients.  Clients appreciate Julius’s ability to combine a relaxed manner with an ability to grasp key issues quickly and provide focused advice.

    He has extensive experience in contentious trade mark proceedings.  In the UK his experience includes many appearances before the Appointed Person, and he is the most often heard trade mark attorney in inter partes proceedings at the UK Intellectual Property Office.  He also has experience of proceedings before the UK High Court and the Patents County Court.  Julius also has vast experience of dealing with oppositions, cancellations and appeals before OHIM and of further appeals to the General Court and the European Court of Justice.

    He provides advice on management and organisation of IP portfolios, trade mark and domain name policies, as well as IP strategies.  He has substantial experience in IP issues relating to tax restructuring and in respect of licensing issues.
    Julius has extensive experience in dealing with domain name complaints, and has had many successes before ICANN and Nominet and other domain tribunals.  He also has considerable experience in advising on the acquisition of domain names, and in particular top-level domains.  He has advised on and gained experience of the Companies House Tribunal.
    Julius has served on the Organising Committee for the International Trade Mark Attorneys’ Annual Meeting and is a regular speaker at INTA and other events.  He trains candidates for the CITMA exams and has also lectured on International Trade Mark Law at Manchester University.

    He spends his spare time studying for additional degrees, and relaxes by playing golf (in which he has represented his country) and making jewellery (commissions welcome).

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    CSR and Brand Value Through Sustainability

    Corporate social responsibility is not just a “nice to have” to make us better citizens, but a “must have” for our community and our planet. And, it is good business!

    Studies have shown that CSR initiatives increase brand recognition, enhance brand image, and ultimately grow brand value.

    Hear from leading experts, using real-world examples, not only showing you how to measure the value of CSR initiatives, but also providing practical advice on how to make sustainability issues a part of strategic planning and marketing decisions.

    David Lossignol

    Novartis Pharma SA

    David is currently Global Head of Trademarks at Sandoz International GmbH, located in Holzkirchen, Germany, leading a team of experienced trademark professionals handling all trademark, domain name and copyright matters for Sandoz Group worldwide. David is also currently leading a multi-country litigation involving non-traditional trademarks. David joined Sandoz in November 2015 and was previously Senior Trademark Attorney at Novartis Pharma AG in Basel, Switzerland, where he was responsible for worldwide trademark, design and domain name portfolios and various related pan-European litigation matters.
    Before joining Novartis Pharma AG in January 2010 as Trademark Attorney, David was, since 2006, Head of Trademarks and Domain Names at Virbac S.A., a company in the animal health sector located in Carros, France. There, David was in charge of the worldwide trademark, design and domain name strategy for the Group. David started at Virbac as an intern in 1999 before joining as Trademark and Domain Name Counsel in 2001.David also acted as Legal Counsel for the company in 2002, mainly in charge of drafting and negotiating agreements. 
    David obtained law degrees at Nice Sophia-Antipolis University in France, where he also lectured on IP law, and diplomas from Oxford Brookes University in the UK and from the CEIPI in Strasbourg, France. David is currently Vice-President of INTA and serves on the Executive Committee of the INTA Board of Directors. He is also a member of the Brand and Innovation Committee of INTAD. David is a French national and speaks French, English and Italian, with a business knowledge of Spanish.

    Maria Jose Sanchez Ray

    Federacion Nacional de Cafeteros de Colombia 

    María José Sánchez is a lawyer from Universidad de los Andes in Bogotá Colombia. She holds an LLM in Intellectual Property Law from Universidad de Alicante in Spain and a Master´s degree on corporate law at Universidad del Rosario in Bogota.   Maria Jose has been practicing Intellectual Property Law since 2009 mainly in the trademark field but also has experience in GIs, patents and copyright.   
    For the past 2 years she has been working as the Intellectual Property Coordinator at Federación Nacional de Cafeteros – Colombian Coffee Growers Federation. Her team is responsible for designing intellectual property strategies that ensure the proper protection and exploitation of intangible assets seeking at all times the benefit of the coffee growers and profitability of our organization.   As part of our main duties, we are also responsible for the administration of the appellation of origin Colombian Coffee.  
    Intellectual Property has been her passion since she was studying law at the University but since she joined the Colombian Coffee Growers Federation, she has been able to witness how the IP profession can positively impact the lives of more than 540 thousand coffee families. This gives even more meaning to her life and profession.

    Phil White

    Grounded World

    Phil is Co-Founder and Chief Strategy Officer for Grounded World - a boutique social innovation and brand activation consultancy based here in New York. Grounded helps brands, retailers and non-profits articulate their purpose, activate their brand and accelerate their impact – often at retail – through exponential thinking, commercial innovation and social enterprise.   
    Prior to ‘Getting Grounded’, Phil was Head of Strategy for Geometry Global HQ in New York and led the Unilever business across North America and was also the brand strategy and retail activation planner  behind one of the best long term CSR campaigns (PAMPERS / UNICEF One Pack, One Vaccine), which provided enough vaccines to eliminate Newborn / Neonatal Tetanus from the world today.    
    Phil is also an adjunct professor at Michigan State University for the department of advertising and PR and a consultant and advisor to several non-profits and a portfolio of tech and social impact start-ups.  

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    Diversity and Inclusion: How to Live Your Values to the Benefit of Your People and Your Brand

    Hear from law firm and company representatives about how they have transformed their businesses to the benefit of their people, their reputation, and, dare we say it, their bottom line.

    Hear about the importance of CSR activities for companies and law firms—a broad range of activities that includes pro bono legal services, investment in micro-entrepreneurs, and community clean-ups. 

    Sanjana Sharma

    UL LLC

    Sanjana Sharma is Associate General Counsel for Intellectual Property and Knowledge Management at UL, a 125 year old global independent safety science company.  Ms. Sharma supervises a team that is responsible for managing, protecting and enforcing UL’s global IP portfolio, including the famous UL-in-a-circle certification mark, the 1400+ “UL Standards for Safety” and patent portfolio.  She also supervises UL’s intellectual property disputes and litigation, which includes UL’s anti-counterfeiting efforts and trademark policing campaigns to maintain the integrity of the UL brand.

    In addition, Ms. Sharma works closely with UL’s marketing department with respect to policies and programs for the protection and branding of UL IP assets, treatment of 3rd party IP and other IP best practices.  She provides counsel to the UL commercial teams on IP issues affecting the company, and also negotiates IP-related business transactions.

    Peter Dernbach

    Winkler Partners

    Peter J. Dernbach is a partner of Taipei-based Winkler Partners, where he heads the firm’s intellectual property practice. His practice covers advising global IP owners in connection with trademarks, copyright, designs and patents in Taiwan and around the world. Peter has particular expertise in helping clients obtain, enforce and license their intellectual property rights. His work has been recognized by leading legal publications including Chambers Asia-Pacific, The Legal 500 and World Trademark Review. Peter is also listed as an IP Leader by World IP Review. 

    Peter served on the Board of Directors of the International Trademark Association (2015-17), serves as a panelist in domain disputes for WIPO and is a member of the Marques China Team. Peter also co-chairs the IP & Licensing Committee at the American Chamber of Commerce in Taipei. Fluent in English and Mandarin Chinese, Peter is a member of the State Bar of California and the District of Columbia Bar; is registered as an Attorney of Foreign Legal Affairs with Taiwan’s Ministry of Justice and is an arbitrator at the Chinese Arbitration Association in Taipei. Prior to joining Winkler Partners, Peter practiced law at Arent Fox in Washington DC.

    Kim Culmone

    Mattel, Inc.

    Kim serves as Senior Vice President and Global Head of Design for Barbie and Fashion Dolls at Mattel Inc. She has held this position since February 2019.

    Kim and her award-winning team of product and graphic designers are committed to keeping the brands they steward innovative and reflective of the world kids see around them. Kim is entrusted with the creative direction of Mattel’s flagship brand Barbie – a category leader in innovation and a source of inspiration to children around the world for over 60 years.

    Prior to her current expanded role, Kim was Vice President of Design for Barbie. From 2013-2019 she was responsible for all product and packaging for the brand. During that time, she helped launch the popular @BarbieStyle Instagram channel that now has over 2.2 million followers and unprecedented social media engagement within the toy industry. Kim also served as Vice President, Consumer Products Design from 2010 - 2013, setting the creative vision for style guide development and licensed product design for Mattel’s global dolls brands, including Barbie, Monster High and Polly Pocket. In this role she led Mattel’s licensing design teams around the world and developed product in over 50 categories in partnership with licensees in over 150 countries.

    Kim started her career at Mattel in 1999 as a designer for Barbie. Throughout her 20-year tenure at the company, Kim has maintained a creative process that emphasizes purpose-driven, human-centric design. As featured in the Hulu documentary Tiny Shoulders: Rethinking Barbie, in 2015 she led the design of the most ethnically diverse doll line in the brand’s history. That line included the introduction of three new doll body types - curvy, tall and petite. This bold product reinvention generated 5 billion media impressions, led to a TIME cover, was named one of the “Top 25 Inventions of 2016” by the magazine and received the Barbie brand’s first-ever “Doll of the Year Award”, a coveted honor from the Toy Industry Association. Today Barbie is the most diverse doll line on the market.
    Further pushing diversity and inclusivity efforts across the doll portfolio, Kim oversaw design of Creatable World, the first gender-inclusive doll line to challenge traditional views around who a doll was for. The line, inviting all kids to play, sparked cultural conversation heard around the world and was named one of Time’s 2019 Best Inventions.

    Kim resides in West Hollywood, California, and is originally from New Orleans, Louisiana. She holds design degrees from Louisiana State University and Fashion Institute of Design & Merchandising in Los Angeles. Prior to joining Mattel, she co-founded and was creative director of the Los Angeles-based textile art studio, The Design Garage Inc. She is passionate about the advancement of women and girls, supports the arts and LGBTQ+ organizations in her community and serves on the board of directors for the Wright Institute Los Angeles, a mental health non-profit organization and clinic, Chickenshed NYC, a non-profit inclusive children’s theater company and she is a member of The Toy Association’s Diversity and Inclusion Committee.

    Michael Moore

    Mattel, Inc.

    Michael Moore is the Assistant General Counsel, Senior Director, Trademarks & Copyrights at Mattel, Inc. He has been with Mattel for close to 20 years. Michael is a graduate of American University Washington College of Law (JD) and holds an undergraduate degree from UC San Diego. He currently serves on INTA’s Board of Directors.
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    Welcome Back

    Welcome Back

    Etienne Sanz de Acedo

    INTA

    Etienne Sanz de Acedo joined INTA on July 1, 2013. As CEO, Mr. Sanz de Acedo works with the Board of Directors and Officers to recommend, formulate and implement policies and programs for the Association; is responsible for the administrative operation of the Association’s offices andthe supervision of all staff; and is responsible for the development and administration of the annual budget. Before joining INTA, Mr. Sanz de Acedo was Head of Communications and Member of the President’s Cabinet at the Office for Harmonization in the Internal Market (OHIM), the EU’s intellectual property agency, where he was responsible for strategic communications and the Office's corporate image and identity. Before joining OHIM, Mr. Sanz de Acedo practiced as an attorney in Spain and taught law at the University of Alicante, Spain. Mr. Sanz de Acedo holds a law degree from the University of Alicante, an LLM in European Community Law from the Université Libre de Bruxelles in Belgium, an executive MBA from Instituto de Empresa Business School in Madrid.

    Signe Naeve

    Starbucks Coffee Company

    Signe Naeve is director, corporate counsel for intellectual property at Starbucks Coffee Company where she oversees the trademark strategy for North and South America. Prior to joining Starbucks, she was a Law Lecturer and Director of the Intellectual Property LL.M. Program at the University of Washington School of Law, teaching Copyright, Trademark, International IP and First Amendment and IP classes. She also managed the trademark practice as Of Counsel for Hughes Media Law Group. Signe began her career as a litigator at Perkins Coie LLP, and clerked for the Hon. Bobbe J. Bridge, Washington State Supreme Court, and externed for the Hon. M. Margaret McKeown, Ninth Circuit Court of Appeals. She has degrees in Journalism and English from Washington State University and a J.D. from the University of Washington. 

    Pieter van den Bulck

    Anheuser-Busch InBev S.A.

    Pieter is an in-house counsel with more than 13 years of experience working in the FMCG sector. While specialised in IP law with a focus on trademarks, his area of expertise is broad and includes advertising law, M&A and brand licensing.