INTA welcomes you to our first-ever virtual conference,
2020 New York Conference, Brands in Society:
Their Influence and Responsibility
Our goal for this conference is to give you a forward looking, thought provoking agenda that takes a closer look at the important role brands play in society. A theme that resonated with the project team as we were building this program was dealing with brand issues in volatile times―from how what a brand says and does affects consumer trust, to diversity and inclusion, the importance and benefit of doing good, and more. We could not have known how much the world would change by the time the conference was set to take place.
What hasn’t changed, though, is the important role brands play in society and how crucial it is that we all, as brand professionals, remain flexible, proactive, and authentic.
Over the next two days, leading business and legal experts will lead discussions on the issues brands face every day, through the lens of what is happening in the world right now.
We are also happy to provide various networking offerings as part of this program. We also invite you to visit the INTA Booth during the conference where you may interact with INTA’s Member Operations team to learn more about INTA membership and upcoming events including our all-virtual 2020 Annual Meeting & Leadership Meeting in November.
Thank you for attending this conference! And special thanks to the project team and speakers who volunteered their time and energy to develop and deliver this dynamic program!
Starbucks Coffee Company
Pieter van den Bulck
Anheuser-Busch InBev S.A.
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