Welcome and Opening Remarks

Welcome and Opening Remarks

Signe Naeve

Starbucks Coffee Company

Signe Naeve is director, corporate counsel for intellectual property at Starbucks Coffee Company where she oversees the trademark strategy for North and South America. Prior to joining Starbucks, she was a Law Lecturer and Director of the Intellectual Property LL.M. Program at the University of Washington School of Law, teaching Copyright, Trademark, International IP and First Amendment and IP classes. She also managed the trademark practice as Of Counsel for Hughes Media Law Group. Signe began her career as a litigator at Perkins Coie LLP, and clerked for the Hon. Bobbe J. Bridge, Washington State Supreme Court, and externed for the Hon. M. Margaret McKeown, Ninth Circuit Court of Appeals. She has degrees in Journalism and English from Washington State University and a J.D. from the University of Washington. 

Pieter van den Bulck

Anheuser-Busch InBev S.A.

Pieter is an in-house counsel with more than 13 years of experience working in the FMCG sector. While specialised in IP law with a focus on trademarks, his area of expertise is broad and includes advertising law, M&A and brand licensing.

Ayala Deutsch

NBA Properties, Inc. (United States)

Ayala Deutsch is Executive Vice President & Deputy General Counsel at NBA Properties, Inc. in New York, where she is responsible for managing commercial legal affairs and intellectual property matters for the National Basketball Association (NBA) and its affiliated leagues, including the global acquisition, protection and enforcement of intellectual property rights belonging to the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, and USA Basketball.  Her specialties include trademark law, copyright law and internet law. Ms. Deutsch joined NBA Properties in January 1998, was named to oversee the intellectual property department in September 2000, and was appointed as Deputy General Counsel in February 2014. 
Prior to joining the NBA, Ms. Deutsch was an associate at Cleary, Gottlieb, Steen & Hamilton in New York, where she specialized in intellectual property litigation and arbitration.  Ms. Deutsch previously has served as an Adjunct Professor of sports law at Cardozo School of Law, and as a member of the Trademark Public Advisory Committee of the United States Patent and Trademark Office. Ms. Deutsch received her J.D. from New York University School of Law in 1989.In her role as INTA President, Ms. Deutsch is Chair of the Board of Directors and Executive Committee.

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Welcome and Opening Remarks
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