Pre-recorded from INTA's 2024 Annual Meeting

In this capsule keynote, INTA 2023 Presidential Taskforce members will discuss key findings from their exclusive survey into consumer perceptions of brands and brand enforcement, as well as consumer purchasing habits, counterfeit goods and how the public interacts with companies and the media. They will also share specific areas to focus on when communicating to various non-IP stakeholders to increase understanding of the issues facing brands and to maximize the value of IP assets. Finally, they will provide take-aways, including how to positively engage the media on IP issues and how a messaging framework approach can be used by trademark professionals to shape and guide discussions with the C-suites, PR teams, marketing teams, customers, future clients and other non-IP stakeholders.

Moderator: Jomarie Fredericks, Deputy General Counsel, Chief Intellectual Property, and Brand Counsel, Rotary International (USA)

Speakers:

Kevin Kirkpatrick [remote], Senior Executive Vice President, Metropolitan Group (USA)
Trevor Little, Managing Editor, IAM and World Trademark Review (UK)
Susan Natland, Partner, Knobbe Martens (USA)