Trophy Tales: Stories from the Award Winners’ Circle

Recorded On: 07/11/2024

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Presented by the Trademark Administrators Committee and Young Practitioners Committee  

Join us for an engaging Idea Exchange focused on understanding two of INTA’s prestigious awards: TMA of the Year Award and Tomorrow’s Leader Award. Our dynamic discussion will feature an overview of the nomination / application and selection process as well as a panel that includes prior award winners. Past award recipients will share their personal journeys, the impact of receiving these honors, and advice for future nominees. Our panel will also share professional paths, challenges faced, and how the awards have benefited their careers, providing inspiration and valuable insights for attendees.

Following the panel, attendees will have the opportunity to participate in small breakout discussions to exchange ideas, ask questions, and share their perspectives on the awards, professional development, and the broader trademark community.

Moderators:  
Tracy Cooke, Trademark Paralegal Manager, Microsoft (USA)
Steven T. Cooper, Partner, Ware Fressola Maguire & Barber LLP (USA) 

Speakers:
Sarah Staff, Program Manager, Enforcement and Brand Compliance, Microsoft (USA)
Tara Dressler, Director for Trademarks, University of Colorado (USA)
Randi Mustello, Chief Governance Officer, International Trademark Association (USA)
Pedro de Abreu M. Campos, Attorney at Law, Di Blasi, Parente & Associados (Brazil)

Tracy Cooke (Moderator)

Trademark Paralegal Manager

Microsoft Corporation (USA)

Tracy Cooke is the Paralegal Manager on Microsoft’s Global Trademark team.  She has nearly two decades of experience in global trademark practices with a passion for branding and operational excellence.  Supporting some of the world’s most valuable brands during her tenures at Tempur-Pedic, Amazon, EA, and now Microsoft, she excels at overseeing complex workflows and delivering strategic client-focused results.  Known for effective communication, presentation, and analytical skills, Tracy navigates the intersection of legal risks and business interests.  As a team leader, she collaborates with a diverse network of partners, internally and externally; providing education, advising on trademark policies and practices, developing budgets and operational efficiencies, and staying abreast of industry trends.  Tracy holds a BBA from Baylor University with a minor in Neuroscience.  Currently, she is serving as Co-Chair for the Development Subcommittee of the Trademark Administrators Committee.

Steven T. Cooper (Moderator)

Partner

Ware Fressola Maguire & Barber LLP

Steve Cooper is a partner at the Connecticut IP boutique Ware Fressola Maguire & Barber and has been with the firm since 2008. Steve is a USPTO-registered patent attorney, and his practice primarily focuses on patent, design, and trademark drafting, prosecution, and portfolio management. Prior to joining Ware Fressola, Steve graduated from the University of Notre Dame in 2007 with degrees in Biological Sciences and Anthropology, and graduated from the University of Connecticut School of Law in 2010 with Honors. In addition to serving as the co-chair of the Awards and Fellowships Subcommittee of INTA’s Young Practitioners Committee, Steve is the Operations Coordinator for the Brand Action charity initiative within the global IP community.  He is also a member of ECTA’s and its WIPO-Link and Patent Committees and is the Secretary of the Greater Bridgeport Bar Association in Connecticut.

Randi Mustello

Chief Governance Officer

International Trademark Association

As the Chief Governance Officer of INTA, Randi Mustello oversees the implementation and review of the Association’s governance structure and policies. She provides strategic advice and guidance to the Board and staff on opportunities and approaches for Association governance and compliance issues and performs ongoing review and recommendations to enhance the quality and future viability of the Board and the INTA member experience.  She is also the staff liaison for the Resources Group of INTA committees. Ms. Mustello holds a J.D. from New York Law School and a B.A. in English Literature from Manhattanville College. 

Pedro de Abreu M. Campos

Attorney at Law

Di Blasi, Parente & Associados

Pedro de Abreu M. Campos is an attorney at law with Di Blasi, Parente & Associados in Brazil and joined Di Blasi Parente’s Rio de Janeiro office in 2020. Pedro works in intellectual property litigation and consultancy, including patents, trademarks and copyrights. He is the coordinator of the ABPI Copyright and Personality Study Committee, a Member of the Special Committee on 5G, Technical Standards and Technological Innovation of OAB/RJ and a Co-Chair for the Awards and Fellowships Subcommittee of the YPC at INTA. Pedro is also the winner of the INTA’s Tomorrow’s Leader Award in 2021.

Sarah Staff

Program Manager

Enforcement and Brand Compliance, Microsoft

Sarah Staff is a Program Manager at Microsoft, specializing in digital trademark enforcement and has more than 12 years experience in intellectual property as a paralegal.  She is responsible for all of Microsoft's digital enforcement program across all brands working with multiple stakeholders across the business to ensure Microsoft's brand assets are protected.  Before joining Microsoft almost 10 years ago, Sarah was an IP paralegal at the firm Garvey Schubert Barer in Seattle.  Sarah holds a Bachelor of Arts in Art History from the University of Washington and an Advanced Paralegal Studies Certificate from Edmonds College. She is also actively involved in pro bono work and volunteers with the King County Bar Association's Neighborhood Legal Clinics as well as other organizations.  Sarah was the first recipient of the TMA of the Year award in 2023.

Tara Dressler

Director for Trademarks

University of Colorado

Tara Dressler is the Associate Director for Trademarks and Patent Administration at the University of Colorado, where she works within the System Administration Office under University Counsel. Tara has been a valuable member of the University since September 2007, initially serving as the IP Manager for the Technology Transfer Office. In 2015, she transitioned into her current role, bringing her extensive experience and expertise to the forefront of intellectual property management. Before joining the University of Colorado, Tara built a robust career as a senior trademark paralegal in Washington, D.C. Her legal career has been primarily focused on Intellectual Property.  Tara holds a Bachelor of Arts Degree in Speech Communications from Penn State University and a Bachelor of Science Degree in Paralegal Studies from the University of Maryland. Tara is serving her second term on the Trademark Administrators Committee and is one of the founding members who helped develop the TMA of the Year Award.

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Trophy Tales: Stories from the Award Winners’ Circle Event
Select the "View On-Demand Recording" button to begin.  |  58 minutes
Select the "View On-Demand Recording" button to begin.  |  58 minutes Join us for an engaging Idea Exchange focused on understanding two of INTA’s prestigious awards: TMA of the Year Award and Tomorrow’s Leader Award.