Trademark Basics Webcast Series

Gain a foundation to begin a successful career as a trademark practitioner. This six-part series starts with definitions and then delves into the building blocks of trademark practice, including searching, filing, and prosecution in the United States and the European Union, as well as legal ethics in the trademark field. 

Purchase the full series or individual modules.

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INTA would like to thank the collaborative effort of the editors and authors of Trademark Administration, a robust guide for trademark practitioners that has been instrumental in creating this web series and its course materials.

Note: Although we originally contemplated having a module dedicated to China, in view of the recent changes in the Chinese trademark laws, we are waiting for the legislation to be finalized before addressing trademark prosecution in China. 

CLE credit now available. Please email cle@inta.org for more information. 

  • Module 1: Overview of Trademark Rights (and other Intellectual Property Rights)

    Contains 2 Component(s), Includes Credits

    Presented by Belinda Berman, United States Tennis Association

    • Get an introduction to intellectual property and a broad overview of the various types of intellectual property rights. 
    • Learn about different types of trademarks and why trademarks are so important to businesses and consumers.
    • Gain an overview of trademark selection, clearance, and prosecution, as well as practice tips on how to properly use a trademark.

    CLE credit now available. Please email cle@inta.org for more information.

    Belinda Berman

    United States Tennis Association

    Belinda brings more than 30 years of trademark experience to this program including more than 20 years as an in-house counsel. She regularly speaks on a broad range of topics ranging from comparative advertising, trademark disputes and settlements to global clearances and international licensing.

    CLE for the following states have been approved and a certificate of attendance is available for download:

    • California
    • Colorado
    • Connecticut
    • Delaware
    • Kansas
    • Kentucky
    • Nebraska
    • Nevada
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Oregon 
    • Texas
    • Virginia

    Additional states will be added as they are approved.

    Please email cle@inta.org with any questions.

  • Module 2: Trademark Search Strategy

    Contains 2 Component(s), Includes Credits

    Presented by Anita B. Polott, Morgan Lewis & Bockius, LLP

    • Learn how to develop and implement effective trademark search strategies and what information is needed in order to do so.
    • Get tips on analyzing trademark search results, and guidance on how to communicate the results to clients. 
    • Gain insight on how to create and implement an effective search strategy and hear a seasoned practitioner’s approach to various sample scenarios. 

    CLE credit now available. Please email cle@inta.org for more information.

    Anita B. Polott

    Morgan Lewis & Bockius, LLP

    Anita’s practice focuses on trademarks, copyrights, and unfair competition. She works with clients to set and implement brand protection strategies and manages US and international trademark portfolios across various industries. Anita advises clients regarding enforcement and litigation strategy, and represents clients in federal court, the Trademark Trial and Appeal Board, and the International Trade Commission. 

    CLE for the following states have been approved and a certificate of attendance is available for download:

    • California
    • Colorado
    • Connecticut
    • Delaware
    • Kansas
    • Kentucky
    • Nebraska
    • Nevada
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Oregon 
    • Texas 
    • Virginia

    Additional states will be added as they are approved.

    Please email cle@inta.org with any questions.


  • Module 3: Trademark Filing Strategies and Practice Tips

    Contains 2 Component(s), Includes Credits

    Presented by Richard J. Groos, King & Spalding LLP

    • Understand how to develop a filing strategy that aligns a client’s business objectives, timeline, and budget.
    • Learn the different bases for filing trademark applications and key insights as to developing and implementing the right strategy for your clients. 
    • Get an overview of the different types of application systems available, how they function, and what happens after a trademark application is filed.
    • Learn best practices and gain practical tips on trademark filings and prosecution. 

    CLE credit now available for California, Colorado, Connecticut, Delaware, Kansas, Kentucky, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, and Virginia. Other states pending. Please email cle@inta.org for more information.

    Richard J. Groos

    King & Spalding LLP

    Richard counsels clients in a wide range of intellectual property matters, including domestic and international trademark registration and enforcement. He specializes in strategic planning and alignment of trademark portfolio composition with business goals. He works with clients to find efficient, effective and creative solutions in branding, advertising and internet disputes, and assists clients in capturing, creating and enforcing intellectual property rights.

    CLE for the following states have been approved and a certificate of attendance is available for download:

    • California
    • Colorado
    • Connecticut
    • Delaware
    • Kansas
    • Kentucky
    • Nebraska
    • Nevada
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Oregon 
    • Texas
    • Virginia

    Additional states will be added as they are approved.

    Please email cle@inta.org with any questions.


  • Module 4: Trademark Prosecution: United States

    Contains 2 Component(s), Includes Credits

    Presented by Timothy J. Kelly, McCarter & English, LLP

    • Learn the ins and outs of trademark prosecution with the United States Patent and Trademark Office (USPTO).
    • Gain practical tips from application through registration at the USPTO.

    CLE credit now available. Please email cle@inta.org for more information.

    Timothy J. Kelly

    McCarter & English, LLP

    Timothy has extensive experience in all aspects of trademark and unfair competition law, including domestic and international trademark portfolio management, clearing and prosecuting trademarks, licensing, and litigation in both district and appellate courts and before the Trademark Trial and Appeal Board. He has represented a wide range of clients in various industries including clothing, human foods and confections, pet foods, pharmaceuticals, electronics, appliances, and publications.

    CLE for the following states have been approved and a certificate of attendance is available for download:

    • California
    • Colorado
    • Connecticut
    • Delaware
    • Kansas
    • Kentucky
    • Nebraska
    • Nevada
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Oregon 
    • Texas
    • Virginia

    Additional states will be added as they are approved.

    Please email cle@inta.org with any questions.


  • Module 5: Trademark Prosecution: European Union

    Contains 2 Component(s), Includes Credits

    Presented by Adrian Dykes, Allen & Overy LLP

    • Learn the ins and outs of trademark prosecution with the European Intellectual Property Office (EUIPO). 
    • Gain practical tips from application through registration at the EUIPO.

    CLE credit now available. Please email cle@inta.org for more information.

    Adrian Dykes

    Allen & Overy LLP

    Adrian advises clients across a variety of areas of intellectual property law, including trademarks, passing off, copyright, patents, and registered designs. He has represented clients before the EUIPO Boards of Appeal, the Intellectual Property Enterprise Court, the High Court, the General Court, and the Court of Justice of the European Union. 

    CLE for the following states have been approved and a certificate of attendance is available for download:

    • California
    • Colorado
    • Connecticut
    • Delaware
    • Kansas
    • Kentucky
    • Nebraska
    • Nevada
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Oregon
    • Texas
    • Virginia

    Additional states will be added as they are approved.

    Please email cle@inta.org with any questions.


  • Module 6: Ethics in the Trademark Arena

    Contains 2 Component(s), Includes Credits

    Presented by Tamar Niv Bessinger and Katherine Lyon Dayton, Fross Zelnick Lehrman & Zissu, P.C.

    • A global guide to ethics for trademark practitioners at all levels. 
    • Ethics guidelines for trademark clearance, searching, litigation, and conducting infringement investigations. 

    CLE credit now available. Please email cle@inta.org for more information. 

    Tamar Niv Bessinger

    Fross Zelnick Lehrman & Zissu, P.C.

    Tamar’s practice focuses on US trademark searching, filing, and enforcement. She advises clients on trademark clearance and avoiding conflicts, while providing creative and cost-effective solutions. She has particular experience with clients in the fields of personal care products, beauty, jewelry, fashion and merchandise, including luxury brands.

    Katherine Lyon Dayton

    Fross Zelnick Lehrman & Zissu, P.C.

    Kate focuses her practice on international trademark matters, managing global trademark portfolios for clients in the fashion, consumer goods, hospitality, publishing, and luxury goods industries, among others. She advises clients on trademark clearance and registration, opposition and cancellation actions, and other enforcement matters, and drafts copyright and trademark-related agreements

    CLE for the following states have been approved and a certificate of attendance is available for download:

    • California
    • Colorado
    • Connecticut
    • Delaware
    • Kansas
    • Kentucky
    • Nebraska
    • Nevada
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Oregon
    • Texas
    • Virginia

    Additional states will be added as they are approved.

    Please email cle@inta.org with any questions.


  • Trademark Basics Series Certificate

    Contains 1 Component(s), Includes Credits

    Trademark Basics Series Certificate

    Trademark Basics Series Certificate

CLE for the following states have been approved and a certificate of attendance is available for download:

  • California
  • Colorado
  • Connecticut
  • Delaware
  • Kentucky
  • Nebraska
  • Nevada
  • New Jersey
  • New York
  • Oregon

Additional states will be added as they are approved.

Please email cle@inta.org with any questions.