Threats of Deepfakes to Brands
Recorded On: 11/01/2023
This roundtable on threats of deepfakes to brands highlights the alarming rise of deepfakes and their potential impact on brand reputation and trust. The speakers delve into how malicious actors create convincing deepfake videos and audio impersonations to spread false information, damage brand credibility, and manipulate public perception. The speakers also discuss legal and business strategies that brands can employ to combat deepfakes, safeguarding their image and maintaining customer trust in an era of digital deception. All of our speakers are real!
Ramakrishna Damodharan, Managing Directo, Adipven (M) Sdn Bhd (Malaysia)
Mark Vincent, Principal from Spruson & Ferguson Lawyers Pty Limited (Australia)
Dr. Ana Penteado, Adjunct Associate Professor, University of Notre Dame (Australia)
Dr. Shambhu Prasad Chakrabarty, Professor, University of Engineering and Management (India)
Ramakrishna Damodharan (Moderator)
Adipven (M) Sdn Bhd
Ramakrishna Damodharan is an IP Attorney and has been in practice for more than 23 years. He is a registered patent, trademark, industrial design, geographical indications and new plant variety and grant of breeder’s right agent in Malaysia and has postgraduate degrees in Applied Chemistry and Law.
He has also been invited by international agencies such as International Science, Technology and Innovation Centre for South-South Cooperation (ISTIC) which is under the auspices of UNESCO, Hong Kong Trade Development Center (HKTDC), Universiti of Brunei Darussalam (UBD) and Brunei Economic Development Board (BEDB) as well as various local government and private entities to deliver talks on IP matters.
He was appointed as an IP Expert by the World Intellectual Property Office (WIPO) and he has conducted training as a WIPO Expert in various countries such as Indonesia, Brazil, Thailand, Vietnam etc.
He was invited by Japanese Patent Attorneys Association (JPAA) to deliver a e-learning seminar on trade mark and design prosecution and litigation systems in ASEAN countries in English language – the first Asian to have done so. The seminar has been broadcast to more than 10000 patent attorneys in Japan.
Rama is the Managing Director of Adipven (M) Sdn. Bhd., a boutique IP firm based in Kuala Lumpur and one of the Directors of Robomy Sdn. Bhd. which is involved in the research and development as well as training on artificial intelligence.
Spruson & Ferguson Lawyers Pty Limited
Mr. Mark Vincent is a Principal at Spruson and Ferguson Lawyers with three decades of experience. Mark litigates IP disputes and advises on licensing, commercialisation, data protection, intellectual property law and strategy, often in complex areas of both law and technology.
Mark acts for local and multinational clients in patent, trade mark, copyright and trade secret litigation matters, often advising on cross-border strategic issues. Mark advises companies at all stages of growth on strategies to follow in registering, managing and enforcing IP, whether trade marks, patents, copyright, data or designs.
Mark’s acknowledged expertise in the area of artificial intelligence, cloud computing and data protection is highly sought after by clients and has led to him being invited to speak at multiple industry events in Australia and across Asia Pacific.
Dr. Ana Elisa Monteiro Penteido
Adjunct Associate Professor
University of Notre Dame, Australia
Adjunct Professor Dr. Ana Elisa Monteiro Penteido graduated with a LLB degree from Brazil, LLM from the US and PhD from Australia. Ana is an expert in intellectual property theory, legal scholar and active researcher of new technologies and inventions focused on public policies on intellectual property foundations, my method is multi-disciplinary approach between hard science and humanities. I have authored a significant number of submissions to the Australian Parliament and IP Australia on matters of intellectual property public policy; and now I am also devoted to social policies affecting online education and protection of intangibles and ecological metrics.
Ana has experienced working with firms in Brazil, UK and Australia before she started lecturing in the Notre Dame University where she is currently working as an Adjunct Professor. She is focused on research, and advisory capacity in her areas of expertise connected to intellectual property theory, practice as well as promoting the university’s brand overseas. She is also actively working on international collaborations and guest speaker presentations.
Dr. Shambhu Prasad Chakrabarty
University of Engineering and Management
Professor Dr. Shambhu Prasad Chakrabarty is the Dean of the Department of Law, University of Engineering and Management, Kolkata, India. He was the Head and Research Fellow prior to his current assignment. Shambu received his LL.B. & LL.M. from Calcutta University and Ph.D. from University of North Bengal.
He has taught and researched for over 18 years and has worked extensively in the area of IP Rights, Traditional Knowledge, Climate Change and Technology Law. Three Doctoral Scholars have been successfully co-supervised by him. He has authored and edited 7 books and wrote over 40 articles and book chapters including in the Liverpool Law Review, Environmental Management and is currently coediting two books that will be published this year. He acted as the Chief Editor of NUJS Journal of Regulatory Studies from August 2019-2022. He has presented research papers in more than 60 national and international conferences and invited as a resource person in more than 90 national and international events including the Government of India, Government of West Bengal, the Law and Society Association, Washington DC; Government of Western Australia; Australian National University; Notre Dame University, Sydney; Pattimura University, Indonesia; Daffodil International University Bangladesh; Tribhuvan University, Nepal, Binghamton State University, New York; University of Wroclaw, Poland, Nanyang Business School, Singapore. He has been a WIPO Academy Fellow to Malaysia in 2019. He was awarded with Gold Medal for winning Youth Parliament Competition organised by the Government of West Bengal.
Shambu is a member of the prestigious Law and Society Association, USA, the Commonwealth Lawyers Association, UK and IPIRA.