The Fourth Industrial Revolution: How Legal Teams Are (Should Be) Changing

The fourth industrial revolution is the current environment in which we live. Disruptive technologies have had an enormous impact on how we communicate, consume, work, and interact—from smart phones, search engines, artificial intelligence (AI), and ride shares, to self-driving cars and drone deliveries. Twenty years ago could we have contemplated an online world where we read our news, talk to our friends, and find obscure facts in real time on a phone? Would we ever have expected an immediate response and action? 

The changes in technology have had a significant impact on the role and responsibilities of a brand legal team. Not only are brand teams practicing law at the speed of light, the technological changes have created new issues for teams to address on a daily basis. Get the inside view of trends and issues in current practice and some insights for the practice of tomorrow. This session will include discussion of a variety of topics, including:
Best practices in digitizing and automating a trademark practice, including clearance, brand use information, smart contracts, and online enforcement.
Online tools for day-to-day practice—what the legal team loves and what tools they wish would go away.
Leveraging machine learning, AI, and blockchain technologies in your legal practice, including anticounterfeiting efforts.
The impact of “need for speed” and balancing information overload—prioritizing and staying relevant when bombarded with information.

Juan Felipe Acosta

OlarteMoure

Colombian lawyer and law teacher; he is a Corporate, Entertainment, Litigation attorney that works along almost 40 persons between paralegals and lawyers at the Law Firm OlarteMoure (www.olartemoure.com), the biggest IP and Competition Law Firm in Colombia, with branches in Bogota, Medellin and Barranquilla and soon others with national coverage and correspondents all over the world as well as regional Latin American capabilities and legal knowledge. Practices cover IP, Consumer and Business Law

Yo Takagi

World Intellectual Property Organization (WIPO)

Assistant Director General Yo Takagi (Japan) leads the Global Infrastructure Sector. The Sector facilitates the sharing of IP knowledge by developing sustainable knowledge infrastructures, free global IP databases, and common platforms to connect IP offices. Its work includes: international classifications and WIPO IP standards; access to knowledge and information, including Global IP databases (such as PATENTSCOPE and the Global Brand Database), and Technology and Innovation Support Centers (TISCs); business solutions for IP offices and the establishment of common platforms such as WIPO CASE. 
Mr. Takagi joined WIPO in 1994 from the Ministry of Foreign Affairs of Japan. He has held his current position as Assistant Director General since December 2008.

Pieter van den Bulck

Anheuser-Busch InBev S.A.

Pieter is an in-house counsel with more than 13 years of experience working in the FMCG sector. While specialised in IP law with a focus on trademarks, his area of expertise is broad and includes advertising law, M&A and brand licensing.

Julius Stobbs

Stobbs

Julius has an unparalleled knowledge of trade mark, registered design and copyright law, and applies this in a commercial way to provide practical and proactive advice for his clients.  Clients appreciate Julius’s ability to combine a relaxed manner with an ability to grasp key issues quickly and provide focused advice.

He has extensive experience in contentious trade mark proceedings.  In the UK his experience includes many appearances before the Appointed Person, and he is the most often heard trade mark attorney in inter partes proceedings at the UK Intellectual Property Office.  He also has experience of proceedings before the UK High Court and the Patents County Court.  Julius also has vast experience of dealing with oppositions, cancellations and appeals before OHIM and of further appeals to the General Court and the European Court of Justice.

He provides advice on management and organisation of IP portfolios, trade mark and domain name policies, as well as IP strategies.  He has substantial experience in IP issues relating to tax restructuring and in respect of licensing issues.
Julius has extensive experience in dealing with domain name complaints, and has had many successes before ICANN and Nominet and other domain tribunals.  He also has considerable experience in advising on the acquisition of domain names, and in particular top-level domains.  He has advised on and gained experience of the Companies House Tribunal.
Julius has served on the Organising Committee for the International Trade Mark Attorneys’ Annual Meeting and is a regular speaker at INTA and other events.  He trains candidates for the CITMA exams and has also lectured on International Trade Mark Law at Manchester University.

He spends his spare time studying for additional degrees, and relaxes by playing golf (in which he has represented his country) and making jewellery (commissions welcome).

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The Fourth Industrial Revolution: How Legal Teams Are (Should Be) Changing
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