The End of the Privacy Shield: What Brand Owners Need to Know

Recorded On: 12/15/2020

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The European Union Court of Justice recently invalidated the Privacy Shield as a mechanism for transferring personal data from the EU to the US. As a result, there are many questions surrounding what options companies still have to share data between the EU and the US. Our panel will discuss the decision, and its implications for European and American clients, including how the decision may affect international trademark practice. The panel will feature European and US analysis, as well as an in-house perspective. 

Martin Boden

Boden Rechtsanwälte (Germany)

Martin has been practicing in the fields of IP and copyright law since 2001. Prior to founding Boden Rechtsanwälte in the year 2010, he was partner of a law firm in Cologne and until 2006 an associate lawyer with a regional law firm nearby Düsseldorf.  He graduated from Regensburg University in the year 2009 and spent several stages of his clerkship with international law firms in Barcelona, Spain.

In 2010 Martin received a postgraduate master of laws (LL.M.) from the Humboldt University of Berlin in the fields of IP and copyright law. Due to the ever more important aspects of data protection, especially related to digital businesses, he qualified as a data protection officer (2014) and as a data protection auditor in the year 2017. One of his focuses lays in the counselling of e-commerce and internet-related businesses, where data protection and the GDPR are daily topics.

Martin regularly publishes and speaks on legal developments in the areas of IP, copyright and data protection law.

He joined INTA in 2014 and is currently member of the data protection committee. 

Elise Houlik

Mastercard (USA)

Elise Houlik is Senior Vice President and Assistant General Counsel on Mastercard’s Privacy and Data Protection legal team.  Based in the company’s Global Headquarters in New York, Elise is the company’s Privacy Lead for the North American and Latin American & Caribbean markets.  She manages a cross-functional team of lawyers responsible for ensuring privacy and data protection compliance while advancing business innovation utilizing a privacy by design methodology.  Her team is directly engaged in product development processes for the company’s digital partnerships, open banking, commercial, marketing, and enterprise partnerships divisions on a worldwide basis.  Elise further oversees detailed analysis of emerging data protection laws, regulations and policies across the globe, counseling teams on the impact the changing privacy regulatory environment has on the company and its strategic objectives.

Olena Manuilenko

Divjak Topić & Bahtijarević (Croatia)

Olena Manuilenko is the Head of IP & TMT practice at Divjak, Topić & Bahrijarević Law Firm from Zagreb, Croatia. Olena specializes in intellectual property, technology, media, privacy and e-commerce law. Her expertise encompasses contentious and non-contentious work falling within the ambit of both traditional and digital business, including strategic advising and day-to-day legal support pertaining to brand management, marketing and advertising, copyright, trade secrets, cross-border data transfers, IP due diligence, along with dispute resolution and enforcement.

Chris Thomas (Moderator)

Parker Poe (USA)

Chris Thomas works in the Raleigh, North Carolina (USA) office of Parker Poe Adams & Bernstein LLP. His practice is concentrated on intellectual property rights and disputes concerning them. Chris is a NC State Bar board certified specialist in trademark law who was awarded "Lawyer of the Year" in 2019 for his work in copyright law in Raleigh by The Best Lawyers in America®. Chris regularly counsels local and international clients on trademark adoption, prosecution, oppositions, maintenance, enforcement, licensing and transfers. 

A General Certificate of Attendance is available for participants who are located outside of the United States. 

CLE is pending and states will be added as they are approved. Please email with any questions. 


only states with course numbers are listed

New Jersey
Live and On-Demand: 125

Live and On-Demand: 459138

Live: 174125040O
On-Demand: 174125042

Live: 1160991
On-Demand: 1160995

New York
Live and On-Demand: INT0955


The End of the Privacy Shield : What Brand Owners Need to Know
12/15/2020 at 11:00 AM (EST)  |  Recorded On: 12/15/2020
12/15/2020 at 11:00 AM (EST)  |  Recorded On: 12/15/2020
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Up to 1.50 CLE credits available  |  Certificate available
Up to 1.50 CLE credits available  |  Certificate available
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No credits available  |  Certificate available