Brand reputation is impacted by all actions (or inaction taken) by a company. How does a company balance its aim to be charitable with its need to be profitable? How do you create the right partnerships? How do you effectively vet your sponsors to align with your brand messaging? And as social conditions and consumer opinions change, how does a brand act nimbly and decisively to maintain its reputation?

Get practical tips and learn important watch-outs when building relationships that are intended to promote good, but that may have unintended and unfortunate consequences. Get tips for due diligence, key contract provisions, and maintaining control in what may seem like chaos.