A volatile political landscape around the globe has changed the dialogue among families, peers, and friends, and between brands and their consumers. The COVID-19 pandemic has continued to shape that dialogue. Should brands stay silent or do consumers demand that the brands they support reflect their political views?

Listen to this fireside chat with two thought leaders as they provide insights into strategies that address the influence of brands in addressing politically volatile issues and potentially shaping public opinion. Learn the risks and rewards in today’s marketplace and what you need to do to be an effective counselor.