Fireside Chat: David Gooder, Commissioner of Trademarks at the United States Patent and Trademark Office

Recorded On: 07/20/2020

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Listen in as Etienne Sanz de Acedo, CEO of the International Trademark Association, and David Gooder, Commissioner of Trademarks at the United States Patent and Trademark Office, have a fireside chat to discuss what attracted Mr. Gooder to the role of Commissioner, how the world today has impacted operations at the USPTO, key priorities for the USPTO from the trademark perspective, and how the role of IP might change as the world becomes more technologically advanced.

This fireside chat is available to INTA members only.

David Gooder

United States Patent and Trademark Office (USA)

David S. Gooder is the Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO). The Commissioner serves as the primary agency official for trademarks, domestically and internationally, and is responsible for all aspects of the Trademarks organization, including policy, operations, and budget relating to trademark examination, registration, and maintenance.

Mr. Gooder has worked for more than 25 years on intellectual property and brand-protection challenges facing iconic global brands, notably in the distilled spirits and wine industries. Prior to joining the USPTO, he served as the founding Managing Director and Chief Trademark Counsel at Jack Daniel’s Properties. Additionally, he was the Chief Trademark Counsel for Brown-Forman Corporation, which owns over 30 distilled spirits and wine brands. In that position, Mr. Gooder directed the company’s global intellectual property work, including its large trademark portfolio, rights clearance, brand protection (including anti-counterfeiting), licensing, and entertainment deals for the brands. Before that, Mr. Gooder practiced trademark, copyright, and entertainment law at Graham & James in Los Angeles and Luce Forward in San Diego.

Mr. Gooder has been an officer and served two terms on the Board of Directors for the International Trademark Association (INTA). He has also served as Chairman of the INTA Foundation. Prior to his legal career, Mr. Gooder was a drummer and a video and music director. He is also an Eagle Scout.

Mr. Gooder is a member of the State Bar of California. He received his Juris Doctor from the University of Arizona College of Law.


Etienne Sanz de Acedo

International Trademark Association (USA)

Etienne Sanz de Acedo joined INTA on July 1, 2013. As CEO, Mr. Sanz de Acedo works with the Board of Directors and Officers to recommend, formulate, and implement policies and programs for the Association; is responsible for the administrative operation of the Association’s offices and the supervision of all staff; and is responsible for the development and administration of the annual budget.

Before joining INTA, Mr. Sanz de Acedo was Head of Communications and Member of the President’s Cabinet at the European Intellectual Property Office (EUIPO), the EU’s intellectual property agency, where he was responsible for strategic communications and the agency’s corporate image and identity.

Before joining the EUIPO, he practiced as an attorney in Spain and taught law at the University of Alicante, Spain.

Mr. Sanz de Acedo holds a law degree from the University of Alicante, an LLM in European Community Law from the Université Libre de Bruxelles in Belgium, and an executive MBA from Instituto de Empresa Business School in Madrid. A Spanish and French national, he speaks English, French, Italian, and Spanish.


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