Delivering Brand Message During a Social Revolution

Only available as part of a package

The changes in recent years are not limited to technological advances but also include changes in consumer norms and expectations. There is an enhanced focus on climate change and social responsibility. Many companies are now driven by a social mission—with the emphasis on solving a problem and not necessarily on selling products. Politics are no longer private dinner table discussions, but happen across borders on social media with a cast of thousands.

We’ll hear from legal and public relations experts as they share the issues they see in the social media world and how to address these issues effectively in real time. Legal teams will learn how to effectively address sensitive issues that impact brand reputation and value with marketing teams. Get tips and watch-outs that you can apply to your work today!

Kaydi Osowski

ViacomCBS

Kaydi is trademark counsel at ViacomCBS Inc. In this role, Kaydi handles trademark clearance, prosecution and enforcement across all Viacom International Inc. brands. Prior to joining ViacomCBS, Kaydi was an associate at Dorsey & Whitney LLP in its Trademark, Copyright, Advertising & Brand Management group.

Jamie Joyce

Rubenstein

Jamie is a 20-year veteran of the marketing industry and is responsible for leading a firm-wide, multi-disciplinary team at Rubenstein to create breakthrough digital strategy and leadership for a diverse roster of clients including law firms, global corporations, media and entertainment companies, sports teams, financial services organizations, real estate concerns, educational and cultural institutions, healthcare providers, not-for-profit organizations, business executives, and public figures. Jamie helps clients identify and execute the right mix of audience targeting, channel activations, content creation, and measurability to achieve their communications objectives. Before Rubenstein, Jamie served as Senior Vice President of Digital at Fenton, a global strategic communications and PR firm where he was responsible for the growth and success of their digital practice and led efforts in research, content development, marketing, and social media analytics. While at Fenton he and his team led change-making campaigns and high-profile projects for the ACLU, Warner Bros., Facebook, Johnson & Johnson, Robert Wood Johnson Foundation, JP Morgan Chase, and the National Institute of Health, among others. Prior to Fenton, Jamie served in a variety of roles at the Girl Scouts of the USA. As Vice President of Interactive Marketing, he was responsible for overseeing external web engagement and cross-brand strategies. Jamie managed the launch of the organization’s 100th anniversary campaign, was responsible for the online marketing of a $700MM cookie program, developed award-winning apps, and spearheaded programmatic campaigns in the arenas of education, online safety, cyberbullying, and self-esteem for partners such as Google, NASA, Microsoft, and Unilever.

Rick McMurtry

Warner Media

Rick McMurtry is Senior Vice President and Associate General Counsel with WarnerMedia -- parent company of Warner Bros., HBO, CNN, and many other media, sports, and entertainment properties. During his 20-year tenure with the company, Rick has been responsible for advertising compliance, trademark, patent, domain name, anti-piracy, licensing, and IP enforcement legal matters.
Rick also oversees business and legal affairs for much of WarnerMedia's music portfolio. Prior to joining Turner (now WarnerMedia) in 2000, Rick worked with the law firm of Powell, Goldstein, Frazer & Murphy in Atlanta and Howrey Simon in Washington, DC.
Rick was honored to serve as a judicial clerk for the Honorable Robert Echols with the U.S. District Court for the Middle District of Tennessee after his graduation from Vanderbilt University School of Law.