CSR and Brand Value Through Sustainability

Corporate social responsibility is not just a “nice to have” to make us better citizens, but a “must have” for our community and our planet. And, it is good business!

Studies have shown that CSR initiatives increase brand recognition, enhance brand image, and ultimately grow brand value.

Hear from leading experts, using real-world examples, not only showing you how to measure the value of CSR initiatives, but also providing practical advice on how to make sustainability issues a part of strategic planning and marketing decisions.

David Lossignol

Novartis Pharma SA

David is currently Global Head of Trademarks at Sandoz International GmbH, located in Holzkirchen, Germany, leading a team of experienced trademark professionals handling all trademark, domain name and copyright matters for Sandoz Group worldwide. David is also currently leading a multi-country litigation involving non-traditional trademarks. David joined Sandoz in November 2015 and was previously Senior Trademark Attorney at Novartis Pharma AG in Basel, Switzerland, where he was responsible for worldwide trademark, design and domain name portfolios and various related pan-European litigation matters.
Before joining Novartis Pharma AG in January 2010 as Trademark Attorney, David was, since 2006, Head of Trademarks and Domain Names at Virbac S.A., a company in the animal health sector located in Carros, France. There, David was in charge of the worldwide trademark, design and domain name strategy for the Group. David started at Virbac as an intern in 1999 before joining as Trademark and Domain Name Counsel in 2001.David also acted as Legal Counsel for the company in 2002, mainly in charge of drafting and negotiating agreements. 
David obtained law degrees at Nice Sophia-Antipolis University in France, where he also lectured on IP law, and diplomas from Oxford Brookes University in the UK and from the CEIPI in Strasbourg, France. David is currently Vice-President of INTA and serves on the Executive Committee of the INTA Board of Directors. He is also a member of the Brand and Innovation Committee of INTAD. David is a French national and speaks French, English and Italian, with a business knowledge of Spanish.

Maria Jose Sanchez Ray

Federacion Nacional de Cafeteros de Colombia 

María José Sánchez is a lawyer from Universidad de los Andes in Bogotá Colombia. She holds an LLM in Intellectual Property Law from Universidad de Alicante in Spain and a Master´s degree on corporate law at Universidad del Rosario in Bogota.   Maria Jose has been practicing Intellectual Property Law since 2009 mainly in the trademark field but also has experience in GIs, patents and copyright.   
For the past 2 years she has been working as the Intellectual Property Coordinator at Federación Nacional de Cafeteros – Colombian Coffee Growers Federation. Her team is responsible for designing intellectual property strategies that ensure the proper protection and exploitation of intangible assets seeking at all times the benefit of the coffee growers and profitability of our organization.   As part of our main duties, we are also responsible for the administration of the appellation of origin Colombian Coffee.  
Intellectual Property has been her passion since she was studying law at the University but since she joined the Colombian Coffee Growers Federation, she has been able to witness how the IP profession can positively impact the lives of more than 540 thousand coffee families. This gives even more meaning to her life and profession.

Phil White

Grounded World

Phil is Co-Founder and Chief Strategy Officer for Grounded World - a boutique social innovation and brand activation consultancy based here in New York. Grounded helps brands, retailers and non-profits articulate their purpose, activate their brand and accelerate their impact – often at retail – through exponential thinking, commercial innovation and social enterprise.   
Prior to ‘Getting Grounded’, Phil was Head of Strategy for Geometry Global HQ in New York and led the Unilever business across North America and was also the brand strategy and retail activation planner  behind one of the best long term CSR campaigns (PAMPERS / UNICEF One Pack, One Vaccine), which provided enough vaccines to eliminate Newborn / Neonatal Tetanus from the world today.    
Phil is also an adjunct professor at Michigan State University for the department of advertising and PR and a consultant and advisor to several non-profits and a portfolio of tech and social impact start-ups.  

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CSR and Brand Value: The Economic Benefit of CSR Initiatives
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Survey - CSR and Brand Value Through Sustainability
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