Capsule Keynote: Consumer Trust

Consumer trust is key to ensure a brand’s success. However, in recent years, consumer trust has been waning. Traditional means to reach consumers are less effective and consumers are demanding that their brands be trustworthy and socially conscious. Brands need to understand key drivers for consumer purchase decisions and brand and company loyalty. Hear an expert describe how to build consumer trust and the steps brands must take to ensure their relevance today and tomorrow.

Jennifer Cohan

Edelman New York

Jennifer Cohan is president of Edelman New York, the firm’s largest office with nearly 1000 employees.  In her role, Jennifer advises clients, develops new services and leads a group of professionals who evolve, promote and protect many of the world’s most influential companies and brands.  

Under Jennifer’s leadership, Edelman New York has built upon its earned media heritage to include communications marketing and corporate advisory services, anticipating and meeting fast-evolving client needs through integrated communications; b2b and performance marketing; business and digital transformation; customer experience; content, creative development and production.  

A passionate advocate for multi-stakeholder engagement achieved at both speed and scale, Jennifer creates measurable brand and reputation programs in the financial services, food, health personal care and technology sectors.  

Jennifer is an expert at building campaigns rooted in purpose and expressed across multiple channels and audiences spanning employees, media, consumers and influencers. Jennifer is a frequent speaker on Trust and brand loyalty. Her work has been recognized with Cannes Titanium and Gold Lions, PRWeek and the One Show. A graduate of Kenyon College and New York University, Jennifer serves on the boards of Friends of Hudson River Park and Partnership for the Homeless. A former expatriate, Jennifer has worked and traveled throughout the world.

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Capsule Keynote: Consumer Trust
Select the "View On-Demand Recording" button to begin.  |  20 minutes
Select the "View On-Demand Recording" button to begin.  |  20 minutes Capsule Keynote: Consumer Trust

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