Bennett Collen leads GoDaddy's blockchain + trademark initiative, and will be an Adjunct Professor teaching Business Applications of Blockchain at Boston College Fall 2019. Previously, he was the founder and CEO of Cognate: a platform that uses blockchain to help businesses protect and profit from their most valuable assets - their trademarks. Cognate was acquired by GoDaddy in September 2018.

He is the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the International Trademark Association (INTA), sits on the Blockchain Intellectual Property Council within the Digital Chamber of Commerce, and is a Founding Member of the Chamber's Token Alliance Group.

Bennett recently taught a CLE course on trademarks and blockchain. He also taught a Masterclass at the EU Intellectual Property Office’s “Blockathon” (blockchain hackathon), has spoken on trademarks and blockchain at events at the United States Capitol, Harvard Business School, University of Pennsylvania, Vanderbilt University, Stanford University, University of New Hampshire, and Wake Forest University Law Schools, George Mason University, various law firms, and industry events such as the Boston Blockchain Summit, EvolveLaw, NamesCon, and MERGE!.

Addam Kaufman is legal counsel for Oracle and serves on INTA’s Young Practitioners Committee. His work includes prosecution and enforcement of intellectual property rights as well as advising clients and resolving disputes involving trademarks, copyrights, name & likeness rights, sponsorship agreements, advertising and marketing law, and regulatory compliance for promotions. He earned his bachelor’s from the University of California at Davis and his Juris Doctor from Santa Clara University School of Law in Silicon Valley. Before attending law school, Addam built an international career in internet marketing and computer programming and was responsible for over 1000 websites and marketing campaigns involving mobile & web languages.

Michael provides growth and strategy leadership to AppDetex with over 25 years of hands on experience in strategic revenue growth, working with major corporations and brands like NFL, Tesla, NBC, BBC, Grammy’s, Warner Brothers and Michael Page. He architected and led teams for the federal government for USAF, HHS and VA. As a design engineer at Microsoft, he helped create and roll out the first versions of the .Net Framework. Michael is the co-founder of Dark Yeti consulting group. He loves learning and teaming with clients to solve big challenges. He is currently enrolled in a doctoral program D.B.A. Business Finance and Strategy (StartUps) at the City University Seattle. Michael spends his spare time exploring the outdoors with his family.