Brands are the means by which businesses build their reputation in the market and communicate with consumers. Often times, brands can lead innovation and spark a new way of thinking―for example, socially conscious brands that champion the fight against climate change can lead the way to a greener future.  In honor of this year’s World Intellectual Property Day theme, Innovate for a Green Future, INTA will be hosting a free virtual roundtable to discuss the role brands can play in tackling the climate crisis. 

Join moderator Tiffany Valeriano, INTA Brands for a Better Society Committee member, and speakers Aiko Bode, Group Chief Sustainability Officer (Fenix Outdoor International AG, Germany), and Fabrice Mattei, Climate Change and IP Group Head, Partner (Rouse, Thailand) as we discuss the role brands can play in transitioning to a more sustainable economy.  

We will debate compelling issues such as: 

• The impact that adopting CSR policies has on brand value and the world;
• Opportunities and challenges for brands looking to implement CSR policies, with examples from Fenix Outdoor International AG;
• Underlying innovations and commitments resulting from CSR policies;
• Effects of counterfeiting on CSR policies for brands and consumers;
• The world’s first IP carbon footprint calculator, “CLipMATE,” and its value for brands and society.