Anticounterfeiting Resources: Recordation Tools for Brand Owners

This webcast will highlight two such tools to get your brand’s information to the most officials possible through the World Customs Organization’s (WCO) global Interface Public-Members (IPM) platform and the European Union Intellectual Property Office’s (EUIPO) regional Enforcement Database (EDB).

The Interface Public-Members (IPM) platform is WCO’s web and mobile platform allowing rights holders to share relevant product information and the only global security solution gateway allowing customs officers to verify the authenticity of products online. IPM allows brands operational data to be communicated directly to customs officers, facilitating the identification of counterfeit goods.

The IPM service was quite expensive in the past, but now is more affordable for rights holders. A special discount will also be given to INTA members. WCO’s Bob Peeters will tell you more about the IPM tool and give you more information about the discount.

Developed and run by the EUIPO, the EDB contains information on products that have been granted an intellectual property right, like a registered trade mark or design. Police and customs officials of the 28 Member States can access this tool to view information and product details, making it easier for them to identify counterfeits and take action.

Any IP right owner can be part of the EDB; you just need to enter information about your products into the database and connect it to your IP rights. The EDB is free for all trademark owners. EUIPO’s Blanca Arteche will show how EDB works and why every trademark owner should participate.

Blanca Arteche

Senior Project Manager, European Union Intellectual Property Office (EUIPO)

Bob Peeters

IPM Senior Manager for the Private Sector at the World Customs Organization

Since 2015, Bob Peeters joined the World Customs Organisation (WCO) IPM Private Sector team as the Senior Manager of the IPM Private Sector team. 

The WCO is the only intergovernmental organization exclusively focused on customs issues and is composed of 180 countries, representing 98% of the world trade. 

Bob is responsible for the promotion of the IPM Tool amongst the Private Sector with his global team. He is also involved in the expansion of the IPM Connected programme, which mainly focuses on collaborating with authentication and track & trace technologies. 

Prior to the WCO, Bob was working in the EMEA and APAC IT and telecom industry, focusing amongst others on security and integrity aspects of national and global networks. 

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Recorded 09/16/2016
Recorded 09/16/2016