Pre-recorded from INTA's 2024 Annual Meeting

Presented by the Brands for a Better Society Committee 

Consumer demand for environmentally friendly products and services is increasing exponentially and companies are making efforts to publicize their green credentials. Conversely, regulators, lawmakers, trademark registries, consumer watchdogs, and competitors are becoming more vigilant in relation to the accuracy of such claims. The challenge for green brand owners is to raise awareness of their brands while avoiding making any misleading statements that overstate the related environmental benefits.

In light of recent legislation and future laws that are being debated, this session will focus on the adoption and use of green brands. In particular, the session will examine the hurdles brands may encounter and how best to avoid them when selecting and protecting trademarks that carry an environmental message. The session will have a cross-border lens, reviewing the commonalities and differences between civil and common law jurisdictions.

Moderator: Adjoa Anim, Trade Mark Director, HGF (UK)

Speakers:

Paolo Lazzarino, Partner, ADVANT Nctm (Italy)
Ulla Loreth, Teamhead Brand Protection, Puma SE (Germany)
Emily Lyons, Partner, Husch Blackwell (USA)
Oliver Morris, Divisional Director of Trade Mark and Design Examination, Legal and Practice, UK Intellectual Property Office (UK)
Paul Ramara, Partner, Spoor & Fisher (South Africa)

Pre-recorded from INTA's 2024 Annual Meeting

Presented by the Leadership Development Committee

In our constantly evolving legal environment, cultivating essential leadership skills is vital for achieving the success you seek in your professional journey.

Join this session and learn how to:

Develop and leverage your leadership skills to maximize your influence and impact on others.
Amplify both your individual and team presence within your organizational framework.
Craft your personal brand – your unique experiences can be an asset to your colleagues and organization.

Moderator: Jennifer Mikulina, Partner, McDermott Will & Emery LLP (USA)

Speakers:

Kailei Carr, CEO, The Asbury Group (USA)
Stela Comanescu, IP Counsel & Strategist, Ratza & Ratza (Romania)
Deborah Hampton, Trademark and Copyright Team Leader, Senior Project Manager, The Chemours Company (USA)
Ray Zhao, Partner, Unitalen Attorneys at Law (China)

Pre-recorded from INTA's 2024 Annual Meeting

In this capsule keynote, INTA 2023 Presidential Taskforce members will discuss key findings from their exclusive survey into consumer perceptions of brands and brand enforcement, as well as consumer purchasing habits, counterfeit goods and how the public interacts with companies and the media. They will also share specific areas to focus on when communicating to various non-IP stakeholders to increase understanding of the issues facing brands and to maximize the value of IP assets. Finally, they will provide take-aways, including how to positively engage the media on IP issues and how a messaging framework approach can be used by trademark professionals to shape and guide discussions with the C-suites, PR teams, marketing teams, customers, future clients and other non-IP stakeholders.

Moderator: Jomarie Fredericks, Deputy General Counsel, Chief Intellectual Property, and Brand Counsel, Rotary International (USA)

Speakers:

Kevin Kirkpatrick [remote], Senior Executive Vice President, Metropolitan Group (USA)
Trevor Little, Managing Editor, IAM and World Trademark Review (UK)
Susan Natland, Partner, Knobbe Martens (USA)

Pre-recorded from INTA's 2024 Annual Meeting

Moderator: Jenny Simmons, Associate Senior Director, Government Affairs, INTA (USA)

Speaker:

Derrick Brent, Deputy Director, United States Patent and Trademark Office (USA)

Pre-recorded from INTA's 2024 Annual Meeting

In this session, attendees will get an opportunity to hear from a panel of experts, including visionary judges and leading litigators from India, on several contemporary topics, such as technology and unconventional facets of Intellectual Property, through case law in the country. Our panel will analyze recent trends in jurisprudence related to protection of personality rights, brand placement in movies, disparagement, enforcement of IP rights in the fashion industry, and the controversial use of ChatGPT in judicial proceedings. The panel will also explore policy updates affecting the e-commerce ecosystem in India. Join us for a riveting discussion and gain valuable insights.

Moderator: Gauri Kumar, India and South Asia Consultant, INTA (India)

Speakers:

Hon’ble Justice Vibhu Bakhru, Judge, Delhi High Court (India)
Hon’ble Justice Senthilkumar Ramamoorthy, Judge, Madras High Court (India)
Saikrishna Rajagopal, Managing Partner, Saikrishna Associates (India)
Tanya Varma, Partner, Fidus Law Chambers (India)

Pre-recorded from INTA's 2024 Annual Meeting

Presented by the Anticounterfeiting Committee

Counterfeit activity continues to be a cross-border, “big picture” issue involving an ever-growing and evolving sophisticated network of bad actors keen to harness known gaps in detection and enforcement in the global trade of counterfeits. Despite obvious differences among industries such as product, customer base, and supply chain structure, rights holders across industries have the common need to keep up with counterfeiters and identify novel and creative approaches to detect and shut down global networks. This session will share perspectives from various industries, intermediaries, and government on both common and unique challenges in the global trade of counterfeits and will offer alternative approaches to add to rights holders’ enforcement playbooks.

Moderator: Lynn Scanlon Hernandez, Senior Counsel, Anti-Counterfeiting and Product Security, Gilead Sciences, Inc. (USA)

Speakers:

Marissa Bostick, Deputy Director, Counterfeit Crimes Unit, Amazon (USA)
Jaak Feuggelen, Head of Sector, European Anti-Fraud Office (Belgium)
Arianna Iacomelli, Head of Offline IP Enforcement, MF Brands Group (Switzerland)
Bruce Longbottom, Vice President and Assistant General Counsel, Eli Lilly and Company (USA)

Pre-recorded from INTA's 2024 Annual Meeting

Following the pandemic and recent recession, it seems timely for us to discuss IP (primarily trademarks) and recession. Speakers in this capsule keynote will set the stage by discussing how to identify what a recession is, when it may be coming, and its financial impact on trademark portfolios. They will then turn to how both law firms and corporate practitioners can prepare for future recessions and the various factors that should be considered. Lastly, they will discuss how technology can and does play a role in how the trademark industry deals with a recession, focusing on the recent INTA survey on technology. This session is sure to touch on important issues for associate and corporate practitioners alike!

Moderators:

Meera Chature Sankhari, Co-founder & Partner, Jupiter Law Partners (India)
Tanya Fickenscher, Vice President, Deputy General Counsel, Major League Baseball (USA)

Speakers:

Barry L. Cohen, Partner, Royer Cooper Cohen Braunfeld LLC (USA)
Alban Kwan, Regional Director, East Asia, CSC Digital Brand Services (Hong Kong)
Donna Short, Partner, Addisons (Australia)

Pre-recorded from INTA's 2024 Annual Meeting

Presented by the Brand Restrictions Committee

In the context of brand restrictions, this panel session titled “Trademark Use and Advertising” aims to shed light on the intricate relationship between advertising regulations and brand limitations. The session will explore the challenges faced when determining whether advertising restrictions should be considered as brand restrictions.

The panel will provide an insightful overview of a resolution passed in March of this year, focusing on its background, the underlying need for such a resolution, and the ultimate objective it aims to achieve. Esteemed contributors who played a significant role in shaping the resolution have graciously accepted to be part of this panel, ensuring a diverse range of perspectives and expertise.

Through open and unbiased discussions, the session will delve into the complexities surrounding trademark use and advertising, addressing the blurred lines between restrictions imposed on advertising practices and their impact on brand identity. Attendees will gain a deeper understanding of the evolving legal landscape and the implications for businesses and consumers alike.

Moderator: Myrtha Hurtado Rivas, General Counsel Brands and Marketing Properties, Anti-Counterfeiting & Licensing, Nestlé (Switzerland)

Speakers:

Thilo Agthe, Partner, Wuersch & Gering LLP (USA)
Lorraine Fleck [remote], Principal, Fleck Innovation Law (Canada)

Pre-recorded from INTA's 2024 Annual Meeting

Speakers:

Deborah Lashley-Johnson, Acting Director of the IP Attaché Program, USPTO (USA)
David Kellis, IP Attaché, U.S. Consulate General Rio de Janeiro, Brazil (USA)
Duncan Willson, Senior Attorney, Office of Policy and International Affairs, USPTO (USA)
Gabriele Gagliani, IP Specialist, Office of the IP Attaché in Brussels, U.S. Mission to the European Union (USA)
John Cabeca, IP Counselor, US Embassy in New Delhi, India (USA)

Pre-recorded from INTA's 2024 Annual Meeting

On June 1, 2022, the Québec government passed An Act respecting French, the official and common language of Québec (“Bill 96”), which introduced important amendments to the Charter of the French Language, including changes affecting the “recognized trademark” exception that will come into force on June 1, 2025. The impact of Bill 96 is and will be felt by all businesses that sell their products or offer their services in Canada, including in Quebec. Join us to gain insights on how to prepare for and navigate the coming changes.

Moderator: Christian Bolduc, Principal/Director, Smart & Biggar (Canada)

Speakers:

Kimberly Eberwine, General Counsel and Senior Director, Canada Government Relations, Procter & Gamble (Canada)