2018 Brands and Innovation Conference (Full Meeting)
Recorded On: 03/20/2018
CLE Pending. Please email firstname.lastname@example.org for more information.
The last 10 years have seen tremendous change across the world—from the internet creating a forum for global conversations and proliferation of information, to smart TVs, smart-er cars, talking appliances, virtual assistants and more. These changes influence every aspect of our lives—the way we work, play, and interact with each other—and have had a profound effect on consumer expectations and norms.
Join the International Trademark Association (INTA) in New York on March 19 and 20 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs.
In addition to 4 live streaming sessions, you will receive the on-demand recordings of the entire 2-day conference.
Co-Founder, Yes VC (United States)
Velcro USA, Inc.
Tish L. Berard is Senior Counsel of Trademarks for Velcro USA, Inc. and its related companies (“Velcro Companies”) based in Manchester, New Hampshire. She joined Velcro Companies in 2018 as Legal Counsel for North America, and was then promoted to Senior Counsel, Trademarks. In this role, she enjoys protecting the iconic VELCRO® Brand and educating the public about the proper use of Velcro Companies’ marks.
Prior to her role at Velcro Companies, Tish was trademark counsel, and subsequently Vice President and General Counsel, for Hearts On Fire Company in Boston, Massachusetts for ten years. Tish was responsible for all legal matters for Hearts On Fire, including intellectual property maintenance and enforcement.
Tish also practiced in Phoenix, Arizona in the firm of Squire, Sanders & Dempsey, LLP where she worked in both the litigation and trademark practice sections, and the boutique intellectual property firm of Sullivan Law Group, where she led the trademark practice group and also focused on intellectual property litigation.
Tish served as the President of the International Trademark Association (INTA) in 2018 and currently serves on its Board of Directors.
Etienne Sanz de Acedo
International Trademark Association (USA)
Etienne Sanz de Acedo joined INTA on July 1, 2013. As CEO, Mr. Sanz de Acedo works with the Board of Directors and Officers to recommend, formulate, and implement policies and programs for the Association; is responsible for the administrative operation of the Association’s offices and the supervision of all staff; and is responsible for the development and administration of the annual budget.
Before joining INTA, Mr. Sanz de Acedo was Head of Communications and Member of the President’s Cabinet at the European Intellectual Property Office (EUIPO), the EU’s intellectual property agency, where he was responsible for strategic communications and the agency’s corporate image and identity.
Before joining the EUIPO, he practiced as an attorney in Spain and taught law at the University of Alicante, Spain.
Mr. Sanz de Acedo holds a law degree from the University of Alicante, an LLM in European Community Law from the Université Libre de Bruxelles in Belgium, and an executive MBA from Instituto de Empresa Business School in Madrid. A Spanish and French national, he speaks English, French, Italian, and Spanish.
Electronic Arts Inc. (United States)
Facebook, Inc. (United States)
Salvador Ferrandis IP Legal SLP (Spain)
Microsoft Corporation (United States)
Netflix, Inc. (United States)
Mars, Inc. (United States)
Condé Nast (United States)
Stephen Jadie Coates
Amazon.com, Inc. (United States)
Jeff Kobulnick is the Chair of the Firm’s Intellectual Property Practice Group. He regularly litigates claims for copyright and trademark infringement, unfair competition, false advertising and related claims under both federal and state laws. He also has significant experience handling Internet-related intellectual property issues, such as domain name registration and dispute resolution, and the protection and enforcement of copyrights and trademarks on the Internet. In addition, Jeff extensively counsels and represents clients on the selection, clearance and registration of trademarks and service marks worldwide.
Jeff advises and represents clients across a wide range of industries in their intellectual property matters to develop, protect and enforce such rights around the world. He has also guest lectured on intellectual property issues at law schools including the USC Gould School of Law, Loyola Law School, and Southwestern University School of Law in Los Angeles. Prior to joining Brutzkus Gubner, he spent more than eight years as an intellectual property and litigation attorney with national law firms, most recently Foley & Lardner LLP.
In addition, Jeff is an active leader within the International Trademark Association (INTA). He is a past National Chair of the Saul Lefkowitz Moot Court Competition Committee, is the current Chair of the Competition’s newly formed Los Angeles region, and has served as a Project Team Leader for INTA’s Pro Bono Committee. Jeff also regularly serves as a judge for both the Saul Lefkowitz and other moot court competitions relating to trademark and copyright law issues.
Jeff is also well known for his commitments to pro bono and community involvement. He serves as a coordinator for Bet Tzedek Legal Services’ Holocaust Survivors Justice Network, assisting Holocaust survivors and their widows/widowers obtain reparation pension benefits for work performed while residing in German-controlled ghettos. In 2009, he was awarded Bet Tzedek’s Elyse S. Kline Pro Bono Lawyer of the Year Award. He has also received the Wiley W. Manuel Award from the State of California several times for distinguished pro bono legal services. Jeff has also coordinated attorney participation in Lawyers for Literacy, an annual event that benefits Everybody Wins! Los Angeles, a nonprofit literacy program helping children improve their reading skills and self-esteem. He was awarded the Lynford Lardner Community Service Award in 2006.
Sydney B. Schaub
Rent the Runway (United States)
Bristol-Myers Squibb Company (United States)
Vice President, Charles River Associates (United States)
Prof. Kyle Welch
George Washington University (United States)
Bristows (United Kingdom)
R/GA (United States)
Universal Filmed Entertainment Group (United States)
Adventure Athlete & Blogger at Challenge Sophie (United Kingdom)
CEO, Sit With Us, Inc. (United States)
Tiffany C. Li
Yale Law School (United States)
NBCUniversal Media, LLC (United States)
Federal Trade Commission (United States)
Prof. Alexander Krasnikov
Loyola University (United States)
Barbosa, Mussnich & Aragao (Brazil)
Barrett B. Golden
Joele Frank, Wilkinson Brimmer Katcher (United States)
PhishLabs (United States)
Prof. Aaron J. Wright
Cardozo School of Law (United States)
UL LLC (United States)
eBay Inc. (United States)
Heather J. McDonald
Baker & Hostetler LLP
Heather focuses her practice on intellectual property enforcement and anticounterfeiting litigation. She coordinates a national enforcement program for clients on both the federal and state levels pursuing individuals and entities trafficking in counterfeit goods. Heather has deep experience in third party liability issues and in seizures of counterfeit goods. She is active in INTA's anticounterfeiting efforts and the Unreal Campaign.
IBM Corporation (United States)
Arent Fox LLP (United States)
United States Patent and Trademark Office (USPTO)(United States)
Welcome and Opening Remarks
- Tish Berard, Hearts on Fire Company, LLC (United States)
- Etienne Sanz de Acedo, International Trademark Association (United States)
- Monique Joe, NBC Universal Media, LLC (United States)
- Diane Lau, Facebook, Inc. (United States)
A Fireside Chat (streaming live)
- Caterina Fake, co-founder of Yes VC
Session I—The Alphabet of Innovation (streaming live)
- Deborah Davis, Electronic Arts Inc. (United States)
- Diane Lau, Facebook, Inc. (United States)
Session II—What Every Brand Lawyer Needs to Know (streaming live)
- Salvador Ferrandis, Salvador Ferrandis IP Legal SLP (Spain)
- Angela Byun, Condé Nast (United States)
- Elena Grimme, Microsoft Corporation (United States)
- Jeremy Kaufman, Netflix, Inc. (United States)
- Pamela Mallari, Mars, Inc. (United States)
Session III—The Evolution of Brands: How Innovation Is Changing the Retail Landscape (streaming live)
- Stephen Jadie Coates, Amazon.com, Inc. (United States)
- Jeffrey Kobulnick, Brutzkus Gubner Rozansky Seror Weber LLP (United States)
- Sydney B. Schaub, Rent the Runway (United States)
Session IV—The Link Between Brand Value and Innovation – Concepts and Implications
- Elisabeth Bradley, Bristol-Myers Squibb Company (United States)
- Brian Daniel, Charles River Associates, Inc. (United States)
- Andrea Gerosa, ThinkYoung (Switzerland)
- Prof. Kyle Welch, George Washington University (United States)
Session V—Online Influencers: Successfully Managing Your Online Voice
- Paul Jordan, Bristows (United Kingdom)
- Hannah Forbes. R/GA (United States)
- Sara Perry, Universal Filmed Entertainment Group (United States)
- Sophie Radcliffe, Adventure Athlete & Blogger at Challenge Sophie (United Kingdom)
Keynote—Innovation for a Better Life, Better World
- Natalie Hampton
Session VI—Brave New World: Providing Advice When Innovation Outpaces the Law
- Kathleen McCarthy, King & Spalding LLP (United States)
- Luca Guidobaldi, Nctm (Italy)
- Tiffany C. Li, Yale Law School (United States)
Session VII—Innovation and Ethics
- Monique Joe, NBCUniversal Media, LLC (United States)
- Lesley Fair, Federal Trade Commission (United States)
- Prof. Alexander Krasnikov, Loyola University (United States)
Session VIII—Crisis Communications: Prepare, Prepare, Prepare!
- Claudia Schulz, BM&A – Barbosa, Mussnich & Aragao (Brazil)
- Barrett B. Golden, Joele Frank, Wilkinson Brimmer Katcher (United States)
- John LaCour, PhishLabs (United States)
Session IX—Cryptocurrency: Is it the New Money or the Hot New Tech Stock?
- Prof. Aaron J. Wright, Cardozo School of Law (United States)
Session X—What’s New in the Fight Against Counterfeits
- Paul Brown, UL LLC (United States)
- Julien Dudouit, eBay Inc. (United States)
- Heather J. McDonald, Baker & Hostetler LLP (United States)
- Jules Miller, IBM Corporation (United States)
Session XI—How Innovation Is Changing the IP Industry
- Conny Schmitt, Grunecker (Germany)
- Cristina Carvalho, Arent Fox LLP (United States)
- Tiffany Valeriano, TrademarkNow (Germany)
- Dan Vavonese, United States Patent and Trademark Office (USPTO)(United States)