2018 Brands and Innovation Conference (Full Meeting)

Recorded On: 03/20/2018

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CLE Pending. Please email cle@inta.org for more information. 

The last 10 years have seen tremendous change across the world—from the internet creating a forum for global conversations and proliferation of information, to smart TVs, smart-er cars, talking appliances, virtual assistants and more. These changes influence every aspect of our lives—the way we work, play, and interact with each other—and have had a profound effect on consumer expectations and norms.

Join the International Trademark Association (INTA) in New York on March 19 and 20 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs.

In addition to 4 live streaming sessions, you will receive the on-demand recordings of the entire 2-day conference.

Caterina Fake

Co-Founder, Yes VC (United States)


Tish Berard

Hearts on Fire Company, LLC

Etienne Sanz de Acedo

International Trademark Association

Deborah Davis

Electronic Arts Inc. (United States)

Diane Lau

Facebook, Inc. (United States)

Salvador Ferrandis

Salvador Ferrandis IP Legal SLP (Spain)

Elena Grimme

Microsoft Corporation (United States)

Jeremy Kaufman

Netflix, Inc. (United States)

Pamela Mallari

Mars, Inc. (United States)

Angela Byun

Condé Nast (United States)

Stephen Jadie Coates

Amazon.com, Inc. (United States)

Jeffrey Kobulnick

Brutzkus Gubner Rozansky Seror Weber LLP (United States)

Sydney B. Schaub

Rent the Runway (United States)

Elisabeth Bradley

Bristol-Myers Squibb Company (United States)

Brian Daniel

Vice President, Charles River Associates (United States)

Andrea Gerosa

ThinkYoung (Switzerland)

Prof. Kyle Welch

George Washington University (United States)

Paul Jordan

Bristows (United Kingdom)

Hannah Forbes

R/GA (United States)

Sara Perry

Universal Filmed Entertainment Group (United States)

Sophie Radcliffe

Adventure Athlete & Blogger at Challenge Sophie (United Kingdom)

Natalie Hampton

CEO, Sit With Us, Inc. (United States)

Luca Guidobaldi

Nctm (Italy)

Tiffany C. Li

Yale Law School (United States)

Monique Joe

NBCUniversal Media, LLC (United States)

Lesley Fair

Federal Trade Commission (United States)

Prof. Alexander Krasnikov

Loyola University (United States)

Claudia Schulz

Barbosa, Mussnich & Aragao (Brazil)

Barrett B. Golden

Joele Frank, Wilkinson Brimmer Katcher (United States)

John LaCour

PhishLabs (United States)

Prof. Aaron J. Wright

Cardozo School of Law (United States)

Paul Brown

UL LLC (United States)

Julien Dudouit

eBay Inc. (United States)

Heather J. McDonald

Baker & Hostetler LLP (United States)

Jules Miller

IBM Corporation (United States)

Conny Schmitt

Grunecker (Germany)

Cristina Carvalho

Arent Fox LLP (United States)

Tiffany Valeriano

Corsearch (Germany)

Dan Vavonese

United States Patent and Trademark Office (USPTO)(United States)

Day 1

Welcome and Opening Remarks

  • Tish Berard, Hearts on Fire Company, LLC (United States)
  • Etienne Sanz de Acedo, International Trademark Association (United States)

Conference Co-Chairs:

  • Monique Joe, NBC Universal Media, LLC (United States)
  • Diane Lau, Facebook, Inc. (United States)

A Fireside Chat (streaming live)

  • Caterina Fake, co-founder of Yes VC

Session I—The Alphabet of Innovation (streaming live)

  • Deborah Davis, Electronic Arts Inc. (United States) 
  • Diane Lau, Facebook, Inc. (United States)

Session II—What Every Brand Lawyer Needs to Know (streaming live)

  • Salvador Ferrandis, Salvador Ferrandis IP Legal SLP (Spain)
  • Angela Byun, Condé Nast (United States)
  • Elena Grimme, Microsoft Corporation (United States)
  • Jeremy Kaufman, Netflix, Inc. (United States)
  • Pamela Mallari, Mars, Inc. (United States)

Session III—The Evolution of Brands: How Innovation Is Changing the Retail Landscape (streaming live)

  • Stephen Jadie Coates, Amazon.com, Inc. (United States)
  • Jeffrey Kobulnick, Brutzkus Gubner Rozansky Seror Weber LLP (United States)
  • Sydney B. Schaub, Rent the Runway (United States)

Session IV—The Link Between Brand Value and Innovation – Concepts and Implications

  • Elisabeth Bradley, Bristol-Myers Squibb Company (United States)
  • Brian Daniel, Charles River Associates, Inc. (United States)
  • Andrea Gerosa, ThinkYoung (Switzerland)
  • Prof. Kyle Welch, George Washington University (United States) 

Session V—Online Influencers: Successfully Managing Your Online Voice

  • Paul Jordan, Bristows (United Kingdom)
  • Hannah Forbes. R/GA (United States)
  • Sara Perry, Universal Filmed Entertainment Group (United States)
  • Sophie Radcliffe, Adventure Athlete & Blogger at Challenge Sophie (United Kingdom)

Day 2

Keynote—Innovation for a Better Life, Better World

  • Natalie Hampton

Session VI—Brave New World: Providing Advice When Innovation Outpaces the Law

  • Kathleen McCarthy, King & Spalding LLP (United States)
  • Luca Guidobaldi, Nctm (Italy)
  • Tiffany C. Li, Yale Law School (United States)

Session VII—Innovation and Ethics

  • Monique Joe, NBCUniversal Media, LLC (United States)
  • Lesley Fair, Federal Trade Commission (United States)
  • Prof. Alexander Krasnikov, Loyola University (United States)

Session VIII—Crisis Communications: Prepare, Prepare, Prepare!

  • Claudia Schulz, BM&A – Barbosa, Mussnich & Aragao (Brazil)
  • Barrett B. Golden, Joele Frank, Wilkinson Brimmer Katcher  (United States)
  • John LaCour, PhishLabs (United States)

Session IX—Cryptocurrency: Is it the New Money or the Hot New Tech Stock?

  • Prof. Aaron J. Wright, Cardozo School of Law (United States)

Session X—What’s New in the Fight Against Counterfeits

  • Paul Brown, UL LLC (United States)
  • Julien Dudouit, eBay Inc. (United States)
  • Heather J. McDonald, Baker & Hostetler LLP (United States)
  • Jules Miller, IBM Corporation (United States)

Session XI—How Innovation Is Changing the IP Industry

  • Conny Schmitt, Grunecker (Germany)
  • Cristina Carvalho, Arent Fox LLP (United States)
  • Tiffany Valeriano, TrademarkNow (Germany)
  • Dan Vavonese, United States Patent and Trademark Office (USPTO)(United States)

Key:

Complete
Failed
Available
Locked
Live Stream Event
03/19/2018 at 9:20 AM (EDT)   |  360 minutes
03/19/2018 at 9:20 AM (EDT)   |  360 minutes
Welcome
Recorded 03/19/2018
Recorded 03/19/2018
Fireside Chat
Recorded 03/19/2018
Recorded 03/19/2018
Session I - The Alphabet of Innovation
Recorded 03/19/2018
Recorded 03/19/2018
Session II - What Every Brand Lawyer Needs to Know
Recorded 03/19/2018
Recorded 03/19/2018
Session III - The Evolution of Brands: How Innovation Is Changing the Retail Landscape
Recorded 03/19/2018
Recorded 03/19/2018
Session IV - The Link Between Brand Value and Innovation – Concepts and Implications
Recorded 03/19/2018
Recorded 03/19/2018
Session V - Online Influencers: Successfully Managing Your Online Voice
Recorded 03/19/2018
Recorded 03/19/2018
Keynote - Innovation for a Better Life, Better World
Recorded 03/20/2018
Recorded 03/20/2018
Session VI - Brave New World: Providing Advice When Innovation Outpaces the Law
Recorded 03/20/2018
Recorded 03/20/2018
Session VII - Innovation and Ethics
Recorded 03/20/2018
Recorded 03/20/2018
Session VIII - Crisis Communications: Prepare, Prepare, Prepare!
Recorded 03/20/2018
Recorded 03/20/2018
Session IX - Cryptocurrency: Is it the New Money or the Hot New Tech Stock?
Recorded 03/20/2018
Recorded 03/20/2018
Session X - What’s New in the Fight Against Counterfeits
Recorded 03/20/2018
Recorded 03/20/2018
Session XI - How Innovation Is Changing the IP Industry
Recorded 03/20/2018
Recorded 03/20/2018