2018 Brands and Innovation Conference Day 1

Recorded On: 03/19/2018

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International Trademark Association 2018 Brands and Innovation Conference - Day 1

 CLE Pending. Please email cle@inta.org for more information.

Day 1

Welcome and Opening Remarks

  • Tish Berard, Hearts on Fire Company, LLC (United States)
  • Etienne Sanz de Acedo, International Trademark Association (United States)

Conference Co-Chairs:

  • Monique Joe, NBC Universal Media, LLC (United States)
  • Diane Lau, Facebook, Inc. (United States)

A Fireside Chat with Caterina Fake, co-founder of Yes VC 

Session I—The Alphabet of Innovation

  • Deborah Davis, Electronic Arts Inc. (United States) 
  • Diane Lau, Facebook, Inc. (United States)

Session II—What Every Brand Lawyer Needs to Know

  • Salvador Ferrandis, Salvador Ferrandis IP Legal SLP (Spain) 
  • Angela Byun, Condé Nast (United States)
  • Elena Grimme, Microsoft Corporation (United States)
  • Jeremy Kaufman, Netflix, Inc. (United States)
  • Pamela Mallari, Mars, Inc. (United States)

Session III—The Evolution of Brands: How Innovation Is Changing the Retail Landscape

  • Stephen Jadie Coates, Amazon.com, Inc. (United States)
  • Jeffrey Kobulnick, Brutzkus Gubner Rozansky Seror Weber LLP (United States)
  • Sydney B. Schaub, Rent the Runway (United States)

Session IV—The Link Between Brand Value and Innovation – Concepts and Implications

  • Elisabeth Bradley, Bristol-Myers Squibb Company (United States)
  • Brian Daniel, Charles River Associates, Inc. (United States)
  • Andrea Gerosa, ThinkYoung (Switzerland)
  • Prof. Kyle Welch, George Washington University (United States) 

Session V—Online Influencers: Successfully Managing Your Online Voice

  • Paul Jordan, Bristows (United Kingdom)
  • Hannah Forbes. R/GA (United States)
  • Sara Perry, Universal Filmed Entertainment Group (United States)
  • Sophie Radcliffe, Adventure Athlete & Blogger at Challenge Sophie (United Kingdom)

Key:

Complete
Failed
Available
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Welcome
Recorded 03/19/2018
Recorded 03/19/2018
Fireside Chat
Recorded 03/19/2018
Recorded 03/19/2018
Session I - The Alphabet of Innovation
Recorded 03/19/2018
Recorded 03/19/2018
Session II - What Every Brand Lawyer Needs to Know
Recorded 03/19/2018
Recorded 03/19/2018
Session III - The Evolution of Brands: How Innovation Is Changing the Retail Landscape
Recorded 03/19/2018
Recorded 03/19/2018
Session IV - The Link Between Brand Value and Innovation – Concepts and Implications
Recorded 03/19/2018
Recorded 03/19/2018
Session V - Online Influencers: Successfully Managing Your Online Voice
Recorded 03/19/2018
Recorded 03/19/2018