The Unreal Campaign is INTA’s consumer-awareness initiative designed to educate young consumers (ages 14–23) about the importance of trademarks, brands, and the dangers of counterfeit products. The Campaign has successfully reached over 45,000 students directly since its launch in 2012. Join Heather McDonald, BakerHostetler, 2020 INTA Board Member, and Catherine Shen, Associate, Strategic Partnerships and Unreal Campaign and Staff Liaison for the Unreal Campaign Committee as they share information about the UNREAL Campaign―and learn how you can get involved!