Industry Breakout: Food Revolution: Branding and Trademark Issues Arising in the Rapidly Changing Food Industry

Recorded On: 05/22/2018


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Pre-recorded from INTA's 2018 Annual Meeting. 

This panel, representing packaged food, fast food, confection, retail, and ecommerce experts, will discuss and debate how trademark professions must respond to the changes, including such topics as:

  • How the e-commerce of food will change your job.
  • Emerging importance of trade dress for food products and the associated challenges.
  • The clash of brands between packaged food, fast food, and meal kits.
  • When private brands collide: Why Kroger sued Lidl.

William Miller (Moderator)

General Mills (United States)

Sandra Buja

Walmart, Inc. (United States)

Michael Kelly

Amazon.com, Inc. (United States)

Mark Leonard

Jelly Belly (United States)

Toam Rubinstein

Reed Smith (United States)

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